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Digital Marketplace and Offer Canvas catalysts
The lack of a universal template for onboarding VNFs is a major and pressing roadblock to carrier virtualisation and the Digital Marketplace catalyst tackles the issue with an multi-SDO based approach. The third phase of this project expands the work to include an ONAP integration, the ecosystem of vendors, the scope of onboarded VNFs and network service use cases.
Another issue for telcos is that competitive marketing is real-time and dynamic, but offer managers are hamstrung by painfully slow processes due to complex and rigidly coupled BSS/OSS systems. The Offer Canvas catalyst project empowers offer managers to focus on the customers and competition, and helps them curate offers as frequently as needed.
Filmed at: TM Forum Live!, Nice, 17 May 2017
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