September 12, 2017
Photos from Apple Park’s Steve Jobs Theater
Guests arrive at the newly inaugurated Steve Jobs Theater at Apple Park.
Tim Cook kicks off Apple’s September 2017 event.
Angela Ahrendts shares news about the Today at Apple in_store experience and new community gathering spots in locations such as Paris.
Jeff Williams uses the new cellular capability of Apple Watch Series 3 to make a call.
Eddy Cue showcases new live sports streaming on Apple TV 4K.
Jenova Chen, CEO of thatgamecompany, previews Sky, a social adventure game available this fall for Apple TV.
Phil Schiller introduces iPhone 8 and iPhone 8 Plus, the new generation of iPhone — available September 22.
Atli Mar Sveinsson, CEO and co_founder of Directive Games, announces a new augmented reality game, The Machines.
Phil reveals iPhone X.
Craig Federighi shows off his favorite Animoji, a fun new messaging feature of iPhone X.
Following the keynote, guests move to the hands_on area at Steve Jobs Theater.
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