Automotive: The SDV globalisation gap

 

 

Panel Discussion

Software-defined vehicles promise continuous feature upgrades and new revenue models, but the business case collapses when services cannot be delivered consistently across markets. Most original equipment manufacturers (OEMs) deploy connected vehicle services in roughly 50 first-tier countries, while SDV product ambitions target 140-plus markets. Fragmented connectivity models, eSIM lifecycle complexity, compliance requirements and uneven regulatory environments create a globalisation gap that turns one SDV vision into dozens of incompatible implementations.

Broadcast live 19 May 2026

Participants

CO-HOST

Maxime Flament

CTO, 5GAA

André Schlufter

Director of Automotive Connectivity Innovation, Cubic³

Camille Voisin

Director Carrier and Vehicle Experience, General Motors

Prof. Colin Lee

Principal Product Owner VCDP Strategy and Technical Specialist V2X, Digital Product Platform, Jaguar Land Rover (JLR)

Craig Turner

Vice President and Managing Director, Digital Cockpit & Middleware, APTIV

Patrick Jeanbart

Head of Connected Cars, Orange Business