In search of the Omni-Channel Experience

Martyn Warwick
By Martyn Warwick

May 15, 2018

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Brian Kracik, Senior Director, Product Marketing, Oracle Communications

The Digital Transformation process has been in train for some years now. It's a given fact of life that telcos, operators, and CSPs have to embrace it if they are to survive. However, the frequently unasked (and often unanswered) question is how, in reality rather than marketing hype, they react in practice to the travails of turning themselves inside-out as they strive to meet the sometimes self-imposed and sometimes enforced requirement to change. As Brian Kracik explains, central to everything is the customer experience and compelling new services. Thankfully, effective and elegant business models are now being designed and implemented that will actually enable the elusive "omni-channel experience".

Filmed at: Digital Transformation World, 2018, Nice, France

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