Deutsche Telekom most valuable European telecommunications brand
Jan 23, 2019
- According to the “Brand Finance Global 500” ranking, Telekom is the second most valuable German brand in the world
- Company achieves highest brand value in its history
Deutsche Telekom defends the top spot as the most valuable telecommunications brand in Europe. The company gets also the second most valuable German brand in the world after Mercedes-Benz. They are followed by BMW and Volkswagen. Amazon gets the most valuable brand across the globe, followed by Apple and Google.
According to the “Brand Finance Global 500” ranking, Deutsche Telekom has also achieved the highest brand value in its history, at 46.26 billion U.S. dollars. This is an increase of 15.2 percent on the previous year's value. Since its relaunch in 2008, the brand has seen continuous growth in value, increasing by an impressive 420 percent.
"The result shows once again that continuity in the brand strategy pays off in the truest sense of the word," commented Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom, and adds: "With a view to the BrandZ study, which will be published at the end of the month, we are confident that Deutsche Telekom will again be ranked among the three most valuable brands on the German market.”
Every year, Brand Finance determines which brands are the most valuable in the world. Deutsche Telekom's ranking reflects the stability of the strategy, according to the UK-based consultancy firm. The company successfully continued its positive business development in the last year, while also making long-term investments in network quality, innovation and customer service, all of which form the basis for the increase in brand value.
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