MWC

MWC

How can businesses best plan their digital journey?

By Tony Poulos

Apr 11, 2017

Maddie Murphy, Manager, Accenture

Businesses are trying to embed technology into people’s lives but the journey can, at times, be challenging. Accenture’s Maddie Murphy outlines why a clear business strategy is required and how this can be best effected. She warns that even change management itself has changed!

FILMED AT: Mobile World Congress 2017, Barcelona

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