How can businesses best plan their digital journey?
Apr 11, 2017
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Maddie Murphy, Manager, Accenture
Businesses are trying to embed technology into people’s lives but the journey can, at times, be challenging. Accenture’s Maddie Murphy outlines why a clear business strategy is required and how this can be best effected. She warns that even change management itself has changed!
FILMED AT: Mobile World Congress 2017, Barcelona
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