James Pearce, TelecomTV (00:05):
Hello and welcome to TelecomTV. I'm James Pearce, and I'm delighted to be joined today by Bruno Goes from Orange Jordan. Thank you so much for joining us today. We're here at the OSS/BSS Summit. What are your expectations from an event like this one?

Bruno Goes, Orange Jordan (00:18):
This event is a unique opportunity during the year in order to meet other countries, hear their ideas and compare what we are doing in technology and making sure that we are aligned with them and having contacts as well. It's important to share experience and get what they're doing in order to improve ourselves and contribute as well in this technology.

James Pearce, TelecomTV (00:43):
So how are you transforming BSS so it can support non-telco services such as FinTech, digital content, and even multi-partner ecosystems?

Bruno Goes, Orange Jordan (00:53):
This is a quite interesting question because in Orange we have a very strong FinTech. We do what we call Orange Banking. Orange Banking is a strong and very innovative service in FinTech. And we're quite close to it with our billing system and with our charging system. All our, what we call wallets, which is linked to my mobile banking in general, is linked with our core system and integrated. So it's already been done for a long time in our African affiliates in Orange and it's something that we pay strong attention to.

James Pearce, TelecomTV (01:34):
So Jordan as a country has a young, highly digital-native demographic that demands instant digital gratification. How does the simplified decoupled BSS architecture directly impact the customer's experience such as zero-touch onboarding or real-time notifications or personalized micro-offers?

Bruno Goes, Orange Jordan (01:53):
Excellent question again, and this is in the heart of our current transformation. I have a presentation today during the event where together with Ericsson, we are transforming our BSS billing system and our charging system. And one of the real reasons that we are doing that is to have real-time and offers that are tailored to our youth and young generation. This will help identify and create new offers and provide to the end customer a tailor-made offer that he will recognize himself and they will be able as well to create their own offer and interact with the system. So decouple BSS with the rest of the system, mainly on the digital and data transformation is key for us.

James Pearce, TelecomTV (02:38):
Obviously modernizing your architecture often fails if internal team structures remain in traditional silos. How are you shifting Orange Jordan's IT culture and team structures to match this new API-led architectural model?

Bruno Goes, Orange Jordan (02:52):
Again, interesting question. It's about change management. I think for a long, long time we have been working in a kind of silo mode. And people need visibility and people need to be part of the transformation as well. So the first thing I did when I arrived two years ago, together with our partner, Ericsson, as well, is that we created a transformation roadmap. So communication is important so that people understand where we go and we are part of it and making sure that they contribute to a transversal objective. And I think that's the way to go.

James Pearce, TelecomTV (03:27):
Brilliant. Thank you for joining us today.

Bruno Goes, Orange Jordan (03:29):
You're welcome.