Ericsson demo: Monetise beyond connectivity
By James Pearce
Nov 9, 2026
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James Pearce, TelecomTV (00:05):
Hello, and welcome to TelecomTV. I'm James Pearce, and it's demo time. I'm delighted to be joined by Sophia Zervaki from Ericsson, who's going to talk us through Monetize Beyond Connectivity. So Sophia, as CSPs look to unlock new revenue beyond connectivity, they need real-time contextual intelligence to create and optimize offers across connectivity tokens, network capabilities, APIs, digital ecosystems, that kind of thing. How does Ericsson BSS help CSPs turn business intents into flexible, differentiated offers and validate, optimize, and scale the most valuable revenue opportunities?
Sophia Zervaki, Ericsson (00:45):
Thank you for the question. Actually, the CSPs have the unique opportunity to monitor the experience they deliver to the customers in real-time. By feeding that into the AI, they get intelligence information, and then they can monetize the services they deliver to the customer. So we are talking about not monetizing the connectivity, but the added value that you give to your end users. Then they can expand their ecosystem with the enterprise, with partners, and give a whole complete solution to their offering. So what Ericsson BSS is giving to them is the opportunity to monetize every interaction and not just every gigabyte.
James Pearce, TelecomTV (01:25):
Brilliant. Sounds fascinating. Thank you.
Sophia Zervaki, Ericsson (01:27):
Thank you.
Hello, and welcome to TelecomTV. I'm James Pearce, and it's demo time. I'm delighted to be joined by Sophia Zervaki from Ericsson, who's going to talk us through Monetize Beyond Connectivity. So Sophia, as CSPs look to unlock new revenue beyond connectivity, they need real-time contextual intelligence to create and optimize offers across connectivity tokens, network capabilities, APIs, digital ecosystems, that kind of thing. How does Ericsson BSS help CSPs turn business intents into flexible, differentiated offers and validate, optimize, and scale the most valuable revenue opportunities?
Sophia Zervaki, Ericsson (00:45):
Thank you for the question. Actually, the CSPs have the unique opportunity to monitor the experience they deliver to the customers in real-time. By feeding that into the AI, they get intelligence information, and then they can monetize the services they deliver to the customer. So we are talking about not monetizing the connectivity, but the added value that you give to your end users. Then they can expand their ecosystem with the enterprise, with partners, and give a whole complete solution to their offering. So what Ericsson BSS is giving to them is the opportunity to monetize every interaction and not just every gigabyte.
James Pearce, TelecomTV (01:25):
Brilliant. Sounds fascinating. Thank you.
Sophia Zervaki, Ericsson (01:27):
Thank you.
Please note that video transcripts are provided for reference only – content may vary from the published video or contain inaccuracies.
Sophia Zervaki, Domain Sales Manager (Monetization), Ericsson
Sophia Zervaki, domain sales manager for monetisation at Ericsson, talks about how to move beyond traditional BSS to intent-driven, real-time, contextual monetisation, powered by intelligence at every step.
Recorded October 2026
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