Turning marketplace metrics into money in the AI era

Speaking at DTW Ignite 2026 in Copenhagen, Tecnotree CMO and CCO Prianca Ravichander makes the case that telecom operators are sitting on underutilised assets – real-time event-driven data, customer relationships, distributed networks and billing capacity – that can power AI-era monetisation. She argues the industry must move from a plan-bill-launch model to a sense-predict-act model, replacing legacy KPIs such as ARPU and subscriber count with marketplace metrics like customer lifetime value and GMV. She also discusses Tecnotree’s role as a founding partner of the TM Forum’s Model as a Service initiative and why intent-driven, AI-native BSS platforms are the key to faster partner onboarding and new revenue streams.

Recorded June 2026