Cisco Collaborates on Video Demos at NAB 2013 Show

These solutions help Cisco’s media, broadcast and service provider customers increase connections with their audiences and address challenges associated with delivering video content to multiple screens.

Visitors can expect to see a range of demonstrations from primary content distribution and video processing to video content delivery and the client/software-driven video experience. Visit Cisco’s booth A113 at the Las Vegas Convention Center, North Hall.

Cisco and Fox Proof of Concept Demo

Cisco and Fox Broadcasting are collaborating on a proof-of-concept demonstration that explores the impact of using Ethernet as the sole medium for carrying live, uncompressed video in a broadcast studio.

A leader in technology innovation, Fox is investigating taking Ethernet into the production facility and is collaborating with Cisco for its industry leadership in providing innovative video back-office and data center implementations. Using Ethernet as the backbone offers key advantages:

Ethernet in a production environment offers significant flexibility and cost efficiencies.

Ethernet’s multiplexing ability greatly reduces the number of physical connections that need to be made.

Ethernet would allow unprecedented flexibility for video processing, enabling new servers to be quickly and easily programmed to address production needs.

Videoscape Unity Solution DemonstrationsBroadcast and Cloud Connected Environments:

Adaptive bit rate (ABR) everywhere: embedded ABR from origination to cloud connectionsVideoscape Unity for mission-critical broadcasting and utilizing the cloud

Ultra high-definition (HD) and High Efficiency Video Coding (HEVC), demonstrating the new standard for video qualityMultiplatform, Multiscreen Video Distribution Services

Linear transcoding & ABR support in fully automated or cloud deployments

Videoscape Unity Cloud: linking applications, network elasticity and the orchestration of content delivery

Video processing optimization across local, private and public cloudCreating and Monetizing Immersive User Experiences

Experience engineering: from the “Future of Video” to the Videoscape Unity user experience

Dynamic advertising insertion for broadcast and multiscreen video

Analytics dashboard for real-time audience insight in mobile environments

“Videoscape Unity creates an opportunity to connect broadcasting, multiscreen distribution, and immersive end-user experiences, through an open and flexible architecture that lets Cisco customers reinvent ‘TV your way.’ We are excited to meet with customers this week to show them new ways to unleash the potential of personalized video experiences," said Chuck Stucki, vice president and general manager, multiplatform distribution business, Cisco Service Provider Video Technology Group.

Stucki added "We are also very excited to showcase for the first time, our Ethernet proof-of-concept demo with Fox Broadcasting. The promise of Ethernet-based live video production will soon be realized, and as Ethernet becomes the glue that connects production facility equipment together, Cisco Videoscape Unity will be well-positioned to be the only IP video platform that unifies the video experience from contribution, to production, to distribution.”