Mobile

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from Rakuten Media Room

Mobile

Rakuten Mobile unveils “Rakuten UN-LIMIT”

Via Rakuten Media Room

Mar 3, 2020

Tokyo, March 3, 2020 - Rakuten Mobile, Inc. today announced the “Rakuten UN-LIMIT” plan, a new mobile carrier service plan available for 2,980 yen per month that offers both unlimited data within Rakuten network areas and unlimited domestic calls with the use of Rakuten Link, the communication app developed by Rakuten. The company also announced a launch campaign offering 3 million subscribers the first full year of service free of monthly fees starting from the first day of their contract*1. Advance applications for new contracts will open online at 4 p.m. today and will be accepted from March 4 in Rakuten Mobile stores. The full service will launch on April 8, with applications to switch to the new plan for subscribers of the Free Supporter Program*2 and existing Rakuten Mobile MVNO service users, in addition to MNP (mobile number portability) contracts for those switching from other carriers also being accepted online and in-store from that day.

Rakuten Mobile has developed the world’s first fully virtualized mobile network*3. This network architecture allows for substantial reductions in capital investment and operation costs, enabling the operator to pass on these savings to subscribers through this simple and affordable service plan. The architecture also enables flexible deployment of new services and lays the groundwork for the low cost and speedy implementation of 5G. Rakuten Mobile aims to offer comprehensive communications services combining flexible service plans and cutting-edge technology, while leveraging synergies with the Rakuten Ecosystem and Rakuten Points loyalty program, to continue to improve services for subscribers.
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