TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Summits
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Internet of Things

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from IHS Technology Press Releases

Internet of Things

Digital assistants to reach more than 4 billion devices in 2017 as Google set to take a lead, IHS Markit says

Via IHS Technology Press Releases

Jun 2, 2017

LONDON (June 1, 2017) – The expansion of artificial intelligence (AI)-enabled services from companies including Google, Amazon, Apple, Microsoft and Samsung Electronics is expected to drive growth of the AI-powered digital assistants market, which is on track to exceed 4 billion consumer devices by the end of 2017, according to business information provider IHS Markit (Nasdaq: INFO). The device base will grow to more than 7 billion by 2020 as digital assistants become common across all consumer electronics categories. The huge smartphone installed base will be the main driver of this growth, with Google Assistant launching across modern Android smartphones, Samsung launching its new Bixby platform and Apple already well established with Siri.

Mobile will account for the largest share of devices, but digital assistants and voice as a user interface (UI) are increasingly important in the home through integration with connected smart speakers, set top boxes, smart TVs and streaming media devices. Here, Amazon has an early lead through its Echo speaker and Alexa assistant, which has developed an impressive range of skills and device and developer partners. Amazon increasingly will come under pressure from the likes of Google, Samsung and others that also are looking to develop their presence in the home.

Digital assistants are part of a wider platforms battle

“A broad range of companies are now looking to launch digital assistants or partner with existing services,” said Jack Kent, Director at IHS Markit. “Device makers use assistants to provide a smarter experience, differentiate their products and tie users to their platforms. Telecoms operators have deployed assistants to provide new forms of customer support, reduce costs and integrate services. Other platforms can use assistants to help support their core businesses including advertising, retail and entertainment. The key challenges for digital assistant providers include balancing privacy concerns with the need to capture user data to ensure a compelling experience; ensuring sufficient developer support and service integration to offer a range of use cases; and understanding the cost implications of adding AI-enabled services on devices and providing continued network-based support.”

Voice is the UI for the smart home

“Voice control is crucial in the smart home environment,” said Blake Kozak, Principal Analyst at IHS Markit. Amazon launched the Echo three years ago and there are now more than 105 companies that have smart home devices. That equates to a total available market of 65 million smart home devices in 2017 that are controllable through a voice assistant. This means that more devices in the home are controlled through voice commands, effectively reducing the need for continuous management of dozens of mobile applications. “Subsequently, controlling the smart home is no longer limited to one phone or tablet that sits behind a passcode, allowing friends and family to interact with the smart home to create an engaging and unique experience,” Kozak said.

Home appliance makers look to integrate Google and Amazon assistants

“Most home appliance manufacturers already have started to integrate Amazon Alexa and Google Assistants within their smart connected appliances,” said Dinesh Kithany, Senior Principal Analyst at IHS Markit. According to Home Appliance Intelligence Service from IHS Markit, the total addressable market estimated for smart connected home appliances is expected to be around 700 million units cumulatively from 2015 through 2020. “Currently these smart appliances are likely to be assistant-enabled, and there is a possibility of also embedding this digital assistant AI-based technology within certain premium ranges of appliances, such as smart fridges, smart wall ovens, smart coffee machines and even robotic vacuum cleaners. As adoption of this emerging technology grows, the key market differentiator will not be simply supporting digital assistant technology, but will be the use-cases and skill-sets which can be built around them,” Kithany said.

Google to challenge Amazon’s smart speaker lead as third-party support grows

“The launch of Amazon’s Echo was instrumental in launching the smart speaker category, and in validating the concept of voice-enabled digital assistants providing a unified interface for the smart home,” said Paul Erickson, Senior Analyst at IHS Markit. “The smart speaker market will continue to expand as Amazon’s existing success with the Echo line and third party Alexa-enabled hardware will soon be complemented by additional, substantive category growth driven by the Google side of the equation. Third-party hardware momentum is now building behind Google Assistant and set to bear fruit in the form of new mic-equipped products debuting in the fourth quarter of 2017 and at the 2018 CES tradeshow. With the category accelerating in competitive velocity and price aggression, smart speakers stand alongside smartphones as a key platform driving digital assistant penetration within the greater ecosystem battle taking place.”

Related Topics
  • 6G R&I,
  • AI & ML,
  • Device Software & Apps,
  • Devices,
  • Digital Platforms & Services,
  • Europe,
  • Google,
  • IHS Markit,
  • Internet of Things,
  • Mobile,
  • News,
  • Research and Trials,
  • Tracker

More Like This

Access Evolution

Continuous profitable growth as S&T Group continues its IoT mission

Apr 15, 2021

Digital Platforms & Services

Satellite backhaul will be worth $25 billion by 2030

Apr 12, 2021

Access Evolution

HomeGrid Forum advances G.hn for industrial applications

Apr 12, 2021

Digital Platforms & Services

What Covid did: accelerated digital healthcare

Apr 6, 2021

Access Evolution

Nokia expands Mobily partnership with enterprise IoT network in Saudi Arabia

Mar 30, 2021

This content extract was originally sourced from an external website (IHS Technology Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

DSP Leaders World Forum 2021 Delegate Report

0:50

DSP Leaders Open Telco Summit

23:25

Extra Shot: Next Steps for DSPs

11:17

How cloud dynamics are reshaping the telecoms sector

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Summits
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
info@telecomtv.com
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices