Motorola re-boots its once wildly popular Razr flip phone - can it cut it?
Nov 14, 2019
Motorola unveils an evolution of the iconic flippable cell phone that marked a generation: RAZR, a fashion icon that defined a part of pop culture. The new motorola razr is the first-ever clamshell-style flexible display smartphone that, impossibly, folds completely, bringing an instantly familiar yet totally unique, mobile consumer experience. The new razr will be available in the UK to consumers via an exclusive partnership with EE.
Motorola set out to understand how flexible screens could improve the way people use their smartphones. So, Motorola developed and tested over 20 different prototypes during initial consumer research phases. As it turns out, the clamshell design we all know and love was the perfect solution. It addresses a real consumers pain point, portability, without compromising the big screen experience consumers highly value.
Motorola razr brings style and craftsmanship to smartphones in a new way. Constructed utilizing premium stainless steel and 3D Gorilla Glass, the outer shell is protective yet premium in-hand. Like the original RAZR, the new motorola razr is slim and sleek, avoiding stark contrast in colors and materials so as to not detract from the seamless design.
During the development of razr, when the limitations of available technology stood in the way, Motorola created its own path. It architected an industry first, patent-protected zero-gap hinge that allows both sides of the customized polymer flexible display system to remain perfectly flush when closed and protects the display from debris and dust; it re-engineered antenna’s to fit in a space twice as small as today’s smartphones; and coated the device to offer water resistance and splash-proof protection 1. With this breakthrough engineering approach and design it is ushering in the next stage of mobility.
As smartphones get bigger and bigger, razr’s going compact. When you need a more immersive experience, the 6.2-inch Flex View display with 21:9 aspect ratio offers the functionality you’re used to. When it’s time to go, simply flip razr shut and enjoy its sleek, portable design that makes it the perfect size to slip in your pocket.
On razr’s external 2.7-inch interactive Quick View display, you can interact with important information on the go, making it easy to stay connected while remaining present in the moment. You can make calls, reply to messages, pay with a tap, control your music, take stunning selfies, use Google assistant and access customized settings, like turning on or off Bluetooth, Wi-Fi, your Hotspot and more, all without ever opening your phone.
Enjoy a totally new and unique smartphone experience that you simply can’t get anywhere else. The iconic brand, breakthrough technology and stylish design make razr the upgraded smartphone experience you need. Motorola razr is the smartphone that finally brings back that satisfying feeling of hanging up your phone by flipping it closed once again.
EE is the UK’s biggest and fastest 4G network providing superfast speeds in more places than any other – so it is the perfect match for the new razr. EE’s award-winning network offers advanced network functionality which will help razr customers make the most from their smartphone, including features such as WiFi Calling and 4G Calling as well as eSIM support. EE also offers Smart Plans that provide customers with a wide array of Swappable benefits such as Amazon Prime Video, BT Sport and the Roam Further Pass as well as Service Packs which include an annual device and account MOT.
Customers wanting to pre-order the razr on EE can register their interest at https://ee.co.uk/motorola-razr where pricing and availability will be announced in due course.
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