TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Verizon

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Verizon Wireless Newsroom

Verizon

Ampersand and Verizon Media announce strategic advanced TV relationship

Via Verizon Wireless Newsroom

May 6, 2020

May 5, 2020 – NEW YORK, USA: Ampersand and Verizon Media today announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory.

This relationship brings Ampersand’s addressable footprint to over 60% of all US addressable households, reaching over 42 million households in the United States. The alignment of Verizon Fios’ addressable inventory with the combined addressable inventory of the three largest cable operators (Charter, Comcast, Cox), gives marketers a simple and consistent way to buy linear and addressable TV audiences at scale with Ampersand’s AND Platform.

Verizon Media is also providing access to Verizon Fios TV addressable inventory through the Verizon Media DSP, which will be the sole programmatic trading platform for Fios. This is the first time Verizon Media is opening up addressable TV inventory in its DSP, paving the way for additional addressable opportunities in the future. For advertisers who already buy on Verizon Media’s DSP, this addition enables broader TV buys to be aligned with their connected channel views. Verizon Media’s DSP gives advertisers access to powerful, qualified data sets and reach consumers across all channels, including mobile, desktop, video, native, addressable TV, CTV, DOOH, and audio.

“Today’s announcement puts more power in the hands of marketers to execute effective, audience-based TV buys across a greater share of the TV advertising landscape,” said Ampersand CEO Nicolle Pangis. “We are excited to work with Verizon Media in our ongoing mission to simplify, scale and improve advanced TV advertising for advertisers.”

“Addressable TV and OTT advertising offer a unique and unparalleled opportunity to reach consumers in a targeted and meaningful way,” said Iván Markman, Chief Business Officer, Verizon Media. “Together with Ampersand, we are extending advertiser reach and strengthening demand for publisher content. This relationship is another important milestone for Verizon Media’s roadmap to develop leading omnichannel capabilities for premium sources of demand.”

Related Topics
  • Announcement,
  • Business Models,
  • Enterprise,
  • Media & Entertainment,
  • North America,
  • Tracker,
  • Verizon Wireless

More Like This

Sustainability

Green energy at forefront of telcos’ ESG efforts, finds Omdia

Jan 7, 2021

5G

What’s up with… T-Mobile, Atos, Ericsson

Jan 7, 2021

Edge

Telcos tune in to edge services wavelength

Jan 5, 2021

Edge

What’s up with… Verizon & Deloitte, Vodafone, OneWeb, C-band auction

Dec 21, 2020

Cloud Native Summits

The TelecomTV Snapshot: Cloud Native Telco

Dec 21, 2020

This content extract was originally sourced from an external website (Verizon Wireless Newsroom) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

1:5:11

Great Telco Debate: Live Debate – Day 1 (On-demand)

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices