LOS ALTOS, Calif. – January 30, 2019 – Cloud native communications software leader Metaswitch today unveiled MaX UC – an in-network, mobile native UC&C solution designed from the ground up to deliver a seamless mobile experience. MaX UC addresses the most pressing problem for mobile business communications users: low adoption of the mobile UC app, leading to reduced enterprise productivity and lack of compliance with regulatory and IT security policies.

MaX UC tackles the adoption gap by shifting the primary user interface to the native dialer for a seamless user experience. The new offering also ensures service quality and reliability by leveraging mobile operator networks. Additionally, MaX UC provides simple onboarding and intelligent identity control to deliver a desirable mobile native experience:

• Intuitive collaboration : Users invoke collaboration tools, including video meetings, messaging, and CRM integration, in-call with one touch via the native dialer,
• Business quality voice : Voice service is delivered using the inherent reliability and quality of the mobile network, eliminating frustration caused by best-effort VoIP apps,
• Multiple personas : Eliminates the need to carry two phones by virtualizing business identities with full support for corporate owned devices and bring your own device (BYOD) programs, and
• One-step onboarding : Simple, fast user journey to self-onboard removes friction for users and complexity for the IT team.

“Mobile operators face two critical challenges growing their enterprise revenues with UC today: low utilization by mobile users, and lack of product differentiation relative to OTT competition,” said Martin Lund, CEO of Metaswitch. “MaX UC delivers a unique combination of a truly seamless mobile business collaboration experience and enables mobile operators to leverage their network assets to differentiate their offering.”

MaX UC is based on Metaswitch’s existing rich UC platform that is widely deployed by communications service providers and is used by tens of millions of enterprise workers today. As such, the solution seamlessly integrates full desktop UC and hosted PBX capability with the mobile native user experience.

A 2018 survey conducted by ZK Research showed that 90 percent of knowledge workers are now mobile. “Businesses need to make decisions and solve customers’ problems faster than ever before, but mass adoption of smartphones as the primary device has broken business collaboration,” said Zeus Kerravala of ZK Research. “High friction to onboard today’s mobile apps, confusing dialing experience and inconsistent voice quality means most workers don’t use the tool. In the context of a $27B annual business spend on UCaaS by 2022, the impact on business outcomes is enormous.”

MaX UC extends the MaX by Metaswitch collaboration platform that includes solutions for individuals (MaX One) and small businesses (MaX Micro), to deliver a unique mobility experience across all market segments. MaX UC is available to service providers in North America, Europe, Asia, Africa, and South America.