European smart home shoppers favor home protection features over automation says Strategy Analytics
Sep 13, 2017
Consumers Desire Emergency Notifications More Than Programmed Lighting
Boston, MA - September 12, 2017 – European consumers are more than five times more likely to choose Fire Alerts and Emergency Notifications than Scheduling Window Coverings according to research just released by Strategy Analytics.
Exhibit 1: Comparison Preferences for Selected Capabilities among European Households
The report, “Identifying the Most Preferred Smart Home Capabilities in Europe and the US” presents results of a survey of more than 6,000 broadband households across Europe providing manufacturers, retailers and service providers with insights to guide product development, positioning and innovation efforts.
“Analysis of our research identified capabilities and bundles of features that should be included in smart home offerings and points to several recurring revenue opportunities in Europe,” said Bill Ablondi, Director, Intelligent Home Practice.
The report emphasizes the importance of companies focusing development efforts on select bundles of capabilities to create innovation pipelines depending on their strategic directions. In addition, vendors are encouraged to establish an ongoing prioritization research process to assess new features and services as they are developed.