TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Smartphones

Smartphones

Onset of Covid-19 lockdowns fails to dent Q1 smartphone market in EMEA, says IDC

Via IDC

May 11, 2020

May 12, 2020 - LONDON, UK: According to the IDC Worldwide Quarterly Mobile Phone Tracker, smartphone shipments across EMEA dropped by 8.0% year-on-year in the first quarter as countries across the region began to respond to the spread of coronavirus and lock down local economies. In total, companies shipped 76.9 million smartphones in 1Q20,

"Considering the circumstances, the market was strong," said Simon Baker, program director for mobile devices at IDC EMEA. "There were already supply-side issues in China in January following the lockdown of the coronavirus epicenter in Wuhan. Many phone factories extended their Chinese New Year holidays in February, but after this, production recovered very quickly."

"While countries were already beginning to limit travel earlier in the quarter, the first national lockdown in Europe did not happen until March 9, in Italy, so the demand side impact was relatively short," said Marta Pinto, research manager at IDC EMEA.

Within Western Europe, smartphone shipments were down 18.8%, though the decline in value was less pronounced. In Central and Eastern Europe, the market was stronger, with units and value slightly above the year before, despite the drop in value of the Russian ruble.

The first quarter was largely the calm before the storm. The full impact of the lockdowns will be seen in the second quarter figures.

"Initial feedback indicates that the demand impact was abrupt and is affecting not only volumes but also average selling prices, said Pinto. "The new online focus will oblige brands to adapt their marketing and to stay relevant and top of mind."

Smartphone Company Highlights

Across Europe, Samsung once again ranked first. The new Samsung 2020 A series was an immediate hit and compensated for lackluster demand for the new flagship S20 series.

Despite its problems with U.S. sanctions, Huawei also did well and reversed the slide in share of the previous three quarters. Its average sales price continued to fall, however, as consumers opted for older and cheaper models.

Apple outperformed the market and the new iPhone 11 models tightened their grip on the top of the market.

Xiaomi's market share continued to grow driven by strong shipments in Western Europe and Middle East and Africa.

More Info

Related Topics
  • Announcement,
  • Business Models,
  • Europe,
  • IDC,
  • Manufacturing & Industry 4.0,
  • Smartphones,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

Digital Platforms and Services

Samsung Electronics announces fourth quarter and FY 2022 results

Jan 31, 2023

5G Evolution

Nokia and Samsung sign 5G patent licence agreement

Jan 23, 2023

Access Evolution

Connectivity proves critical as more than half of entrepreneurs run a business from their phone

Jan 17, 2023

Access Evolution

What’s up with… Cellnex, Sweden, Dish Wireless

Jan 11, 2023

Digital Platforms and Services

What’s up with… European telco JV, Rakuten, used smartphone demand

Jan 10, 2023

This content extract was originally sourced from an external website (IDC) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).