Will the Media & Entertainment industry provide 'quick win' use cases for 5G?

Aug 16, 2018

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  • On the face of it, entertainment and media use cases should play a prominent role in underpinning  5G investment
  • The ability of 5G to support 4K, the potential for high degrees of interactivity for virtual and augmented reality applications are highly persuasive
  • So they should! The key question is probably: 'Over what timescale' can the applications kick in? Our experts weigh in.

Howard Watson, BT; Peo Lehto, Ericsson; Mike Crimp, IBC; Fredrik Engstromer, Ericsson; Bryan Madden, Intel; Nik Willetts, TM Forum

It’s a good idea for new network technology to support hitherto non-optimal use cases or applications due to the insufficient speed or awful latency on offer from the existing network. Otherwise it may prove difficult to get users to switch to new services, let alone pay more for the privilege. Ideally the new use cases will need to be exciting and compelling if they’re to entice. Advanced Media & Entertainment seems to fit the bill here by employing next generation features like virtual and augmented reality for sports or game content. But will it be sufficiently compelling and will it arrive quickly enough? Our experts weigh in. 
  • Howard Watson, CTIO, BT; 
  • Peo Lehto, Head of Packet Core, Ericsson; 
  • Mike Crimp, CEO, IBC; 
  • Fredrik Engstromer, Head of Marketing, 5G Core, Ericsson; 
  • Bryan Madden, Director of Marketing, Network Platforms Group, Intel Corporation;
  • Nik Willetts, President and CEO, TM Forum

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