The shape of kids’ content

Jun 10, 2018

Brought to you by IBC

The proliferation of devices and platforms has meant that younger audiences are changing their viewing patterns, which in turn is shaping broadcaster and IP owners’ content strategies for a new generation of children.

Broadcaster appetite for shorter episodes (and more of them) is a clear trend in the children’s TV market, with the traditional 22-minute show making way for more ‘mobile friendly’ eleven, seven and five-minute episode series.

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