Technology priorities: Adopting AI and neglecting VR

Apr 11, 2018

Brought to you by IBC

Multi-platform delivery, 4K/UHD, IP infrastructure and artificial intelligence (AI) are the growth areas of investment in media technology according to the latest analysis from the IABM released at NAB.

Virtual reality (VR) is not a priority for end-users according to new data released by the IABM.

Premium costs of professional VR equipment remain too high with the added challenge of producing native VR content remains unclear from a creative perspective.....


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