TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Media & Entertainment

Media & Entertainment

Strategy Analytics: Amazon and Hulu Fall Behind Netflix Based On User Forum Language Analysis

Via Strategy Analytics Press Releases

Jul 10, 2019

July 10, 2019

BOSTON--(BUSINESS WIRE)-- Users of Amazon Prime Video and Hulu are much more likely to discuss technical problems and dissatisfaction with content than Netflix subscribers, according to the latest Strategy Analytics report, “Voice of the Customer: What Are Netflix Subscribers Saying Compared To Competitors?”. The analysis shows that Netflix users are much more likely to spend time discussing characters and storylines in great detail, suggesting high levels of engagement with Netflix shows. By contrast, discussions involving Hulu users focus on resolving problems with the service, while Amazon users focus on negative comments to do with pricing and lack of content choice. The report concludes that Hulu and Amazon must address these deficiencies if they are to make inroads into Netflix’s leadership position. The findings should also serve as a warning to Disney and Warner Media as they prepare to launch new streaming services.

The research, which is based on advanced language analytics techniques, shows that, compared to Hulu and Amazon, Netflix users are much more likely to discuss:

  • Binge-viewing
  • Characters, scenes and storylines in great detail
  • Evaluating shows, both positively and negatively
  • What people in general think of shows
  • Worrying about seeing spoilers before watching shows

“Netflix’s advantages are numerous, but lie primarily in the fact that its users are much more engaged with the content than those using Amazon Prime Video or Hulu,” says Michael Goodman, Director, TV & Media Strategies. “Neither Amazon nor Hulu have managed to get much beyond technical or pricing issues in order to build that all-important content-viewer relationship which ensures higher retention levels and sustained subscription revenues.”

Note: The research for this report was carried out by Relative Insight (www.relativeinsight.com) in partnership with Strategy Analytics. Relative Insight is a UK-based language understanding technology company, which is used by brands and agencies to reveal and act on critical language insights.

Related Topics
  • Media & Entertainment,
  • North America,
  • Strategy Analytics,
  • Tracker,
  • Video

More Like This

Digital Platforms & Services

BT Group and Warner Bros. Discovery agree to form new premium sports joint venture for the UK and Ireland

May 12, 2022

5G

What’s up with… Dish 5G, TIM, Verizon

May 5, 2022

Digital Platforms & Services

Verizon Business becomes Bertelsmann’s global network transformation partner

May 5, 2022

Digital Platforms & Services

Netflix suffers a subs rewind as inflation hits consumer wallets

Apr 20, 2022

Digital Platforms & Services

Amdocs Research Reveals the Console Wars Are Over; Cloud Gaming and Metaverse on Track for Mainstream Adoption

Apr 13, 2022

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

35:55

The best use cases for telco/public cloud partnerships

13:58

Ahmed El Sayed on Vodafone’s ‘techco’ transformation

36:47

The role of 5G in private network innovation

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).