TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Media & Entertainment

Media & Entertainment

Strategy Analytics: Amazon and Hulu Fall Behind Netflix Based On User Forum Language Analysis

Via Strategy Analytics Press Releases

Jul 10, 2019

July 10, 2019

BOSTON--(BUSINESS WIRE)-- Users of Amazon Prime Video and Hulu are much more likely to discuss technical problems and dissatisfaction with content than Netflix subscribers, according to the latest Strategy Analytics report, “Voice of the Customer: What Are Netflix Subscribers Saying Compared To Competitors?”. The analysis shows that Netflix users are much more likely to spend time discussing characters and storylines in great detail, suggesting high levels of engagement with Netflix shows. By contrast, discussions involving Hulu users focus on resolving problems with the service, while Amazon users focus on negative comments to do with pricing and lack of content choice. The report concludes that Hulu and Amazon must address these deficiencies if they are to make inroads into Netflix’s leadership position. The findings should also serve as a warning to Disney and Warner Media as they prepare to launch new streaming services.

The research, which is based on advanced language analytics techniques, shows that, compared to Hulu and Amazon, Netflix users are much more likely to discuss:

  • Binge-viewing
  • Characters, scenes and storylines in great detail
  • Evaluating shows, both positively and negatively
  • What people in general think of shows
  • Worrying about seeing spoilers before watching shows

“Netflix’s advantages are numerous, but lie primarily in the fact that its users are much more engaged with the content than those using Amazon Prime Video or Hulu,” says Michael Goodman, Director, TV & Media Strategies. “Neither Amazon nor Hulu have managed to get much beyond technical or pricing issues in order to build that all-important content-viewer relationship which ensures higher retention levels and sustained subscription revenues.”

Note: The research for this report was carried out by Relative Insight (www.relativeinsight.com) in partnership with Strategy Analytics. Relative Insight is a UK-based language understanding technology company, which is used by brands and agencies to reveal and act on critical language insights.

Related Topics
  • Media & Entertainment,
  • North America,
  • Strategy Analytics,
  • Tracker,
  • Video

More Like This

Digital Platforms and Services

Orange offloads film and pay TV units to Canal+

Jan 9, 2023

Digital Platforms and Services

Spatial tap: Turning sound quality up to 11

Jan 4, 2023

5G Evolution

What’s up with… 5G slicing, UK broadband, Oi

Dec 16, 2022

Digital Platforms and Services

How unsafe is the metaverse? And what can be done to improve it?

Jun 1, 2022

Digital Platforms and Services

data.ai and IDC Report Reveals that Mobile Extends Lead Over PC and Console as the Gaming Market is Set to Hit $222 Billion

May 25, 2022

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).