How 5G can boost new 'social video' sports networks
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Jeff Nathenson, Managing Director, Whistle Sports
Whistle Sports is a sports entertainment network that distributes content via social media, and describes itself as a “provider of premium content which features professional athletes and leagues collaborating with the world’s top digital creators”. It's a long way from the traditional TV broadcasters. The use of ‘influencers’ is an important part of Whistle Sports approach to creating and sharing content and their roles are evolving. So too is technology, for both content acquisition and delivery. What impact does the company expect 5G to have on the way that sport content is delivered and consumed?
Filmed at: Mobile World Congress 2018, Barcelona, Spain
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