DABling in in-car audio

Interview: Simon Mason, Arqiva

Brought to you by IBC

In-car listening presents a huge opportunity for the DAB radio industry, believes Arqiva’s Simon Mason.

Not many of us can claim to be working whenever we switch on the car radio. But when Simon Mason tunes in it’s not just to unwind while travelling between meetings, but to study what he believes is a rich area of opportunity for broadcasters and their clients...


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