Analysis: Has Amazon scored with its Premier League package?

Jun 12, 2018

Brought to you by IBC

Amazon’s estimated £100 million purchase of an English Premier League football package puts beyond doubt any question that the future of live sports viewing is now in the hands of the tech giants.

For the first time, a non-pay TV broadcaster has won the rights to the EPL in one of the world’s most contest television auctions.

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