AT&T strengthens ties within the auto industry; expands innovative options for connected car customers
Via AT&T News Room
May 19, 2016
Now has relationships with 19 of the top global car brands
AT&T* is working to meet the needs of a growing number of tech savvy car owners looking for the latest in connected car technology. According to a recent study by AT&T and Ericsson, 3 out of 4 consumers consider connected car services an important feature in their next car purchase.
We are expanding our connected car products and services in line with this strong customer demand. Beginning this week, AT&T Unlimited Plan customers may add select connected cars or a ZTE Mobley vehicle Wi-Fi plug-in device to the plan for $40 each month for unlimited data. Unlimited Plan customers also can get 1GB of data per month for $10 per connected car or ZTE Mobley. For more information, call 800-331-0500 or click here. Our connected car customers continue to have the option of a stand-alone data plan or adding their car to their Mobile Share Value Plan.
We also kicked off a new connected car national digital advertising campaign, called “A Whole New Ride.” This is our first advertising campaign focused on the benefits of wireless connectivity in the car. The campaign shows the value of turning your car into a Wi-Fi hotspot, told from a kid’s point of view. It will run on social media through July 5. To catch a glimpse of the new ad campaign, go to att.com/connectedcar.
“It’s incredible to think back to 10 years ago when we first started talking with automakers about connecting their cars. Fast forward to today. More and more cars are rolling off the line with embedded connectivity solutions,” said Chris Penrose, senior vice president, Internet of Things (IoT) Solutions, AT&T. “The interest we are seeing from carmakers and consumers around the world says this revolution is here to stay.”
As of 1Q2016, we have more than 8 million cars on our network and connect more than 50% of all new connected passenger vehicles in the U.S.
Highlights of our other connected car initiatives from the past year:
Announced that we are offering wireless connectivity on the AT&T 4G LTE network in certain Porsche 2017 Macan, Boxster and 911 models.
Signed a new multi-year agreement with Jaguar Land Rover, North America, LLC, to bring high-speed Internet to Jaguar and Land Rover vehicles in North America.
Started connecting 2 additional car brands: Infiniti and VW (certain models sold outside the U.S.). We now have relationships with 19 of the top global car brands.
Launched two new vehicle plug-in devices for most cars 1996 and newer - the ZTE Mobley and Car Connection 2.0. Also, Samsung has announced a new plug-in, Samsung Connect Auto, with AT&T as the first provider in the U.S.
AT&T Connected Car Leadership
We launched 2 major initiatives to lead innovation in the connected car market. The first is a pioneering connected car innovation center in Atlanta, called the AT&T Drive Studio. We also offer a global platform, AT&T Drive, which is modular and flexible to allow carmakers to build unique solutions for its customers. AT&T was the first major wireless carrier to launch a global SIM platform for cars. This platform lets automotive, individuals and Internet of Things equipment makers use a single carrier to wirelessly connect products across the globe. We have been committed to improving road safety through our It Can Wait campaign and as a founding member of the Together for Safer Roads coalition.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
 Req’s plan charge ($60/mo.) + $40 per month access charge each. Also req’s elig. TV svc or AT&T will put you on 10 GB plan (Overage $15/GB) or your old plan (restr’s apply). After 22GB of data usage, AT&T may slow speeds. Coverage & svc. not avail. everywhere. Add’l usage and other terms and restr’s apply. See att.com/unlimitedplan for details.
 Requires AT&T 1GB Car Plan. Overage charges of $15 per GB apply. Req’s AT&T Unlimited Plan on same account or AT&T will put you on the 1GB Data Connect for Cars plan for $20 per month (overage $10 per 1GB).
 4G LTE not available everywhere.
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