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James Pearce, TelecomTV (00:05):
Hello and welcome to TelecomTV. I'm James Pearce. I'm delighted to be joined today by Magnus Ohlund, Strategic Product Manager, Monetization at Ericsson. Thank you for joining us. So CSPs need to move beyond traditional network and business operations with AI, automation, and real-time intelligence in order to improve operational efficiencies, customer experience, and also revenues. How does Ericsson OSS and BSS enable this foundation of intent-driven, autonomous networks, powering closed-loop automation, predictive decision making, and also self-optimizing operations?
Magnus Ohlund, Ericsson (00:37):
So it's by using agentic AI in closed-loop automation. Ericsson's OSS and BSS enable CSPs to transform their businesses to intent-driven operations, enable them to reduce time to market and time to revenue, enabling them to sell more, deliver better, and monetize each interaction in order to get ahead.
James Pearce, TelecomTV (01:04):
Brilliant, Magnus. Thank you.
Magnus Ohlund, Ericsson (01:05):
Thank you.
Hello and welcome to TelecomTV. I'm James Pearce. I'm delighted to be joined today by Magnus Ohlund, Strategic Product Manager, Monetization at Ericsson. Thank you for joining us. So CSPs need to move beyond traditional network and business operations with AI, automation, and real-time intelligence in order to improve operational efficiencies, customer experience, and also revenues. How does Ericsson OSS and BSS enable this foundation of intent-driven, autonomous networks, powering closed-loop automation, predictive decision making, and also self-optimizing operations?
Magnus Ohlund, Ericsson (00:37):
So it's by using agentic AI in closed-loop automation. Ericsson's OSS and BSS enable CSPs to transform their businesses to intent-driven operations, enable them to reduce time to market and time to revenue, enabling them to sell more, deliver better, and monetize each interaction in order to get ahead.
James Pearce, TelecomTV (01:04):
Brilliant, Magnus. Thank you.
Magnus Ohlund, Ericsson (01:05):
Thank you.
Please note that video transcripts are provided for reference only – content may vary from the published video or contain inaccuracies.
Magnus Ohlund, Strategic Product Manager, Monetization, Ericsson
Magnus Ohlund, strategic product manager for monetisation at Ericsson, tells us how the vendor is primed to support the end-to-end OSS/BSS requirements for intent-driven autonomous operations with network-aware commerce, guided selling, agentic AI-driven predictive assurance and experience-based monetisation.
Recorded October 2026
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