How AI is revolutionising Vodafone's 5G strategy
By Ray Le Maistre
Oct 20, 2025
Simon Norton, Director of OSS & Digital Networks, Vodafone Group
At the Ericsson OSS/BSS Summit 2025, Simon Norton, director of OSS and digital networks at Vodafone Group, discusses Vodafone’s commitment to achieving high levels of network automation and the role of artificial intelligence (AI) in managing the complexities of 5G networks. He reveals Vodafone’s strategic approach to OSS/BSS simplification, data unification, and the challenges and opportunities presented by agentic AI.
Recorded October 2025
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Watch more content from the Ericsson OSS/BSS Summit here.
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