Jakarta, Indonesia – Telkomsel signed a Memorandum of Understanding (MOU) to integrate Microsoft Azure Artificial Intelligence (AI) into Telkomsel's marketing strategy and marketing platforms to create more personalised experiences for customers. The integration was further discussed in Barcelona at Mobile World Congress 2023 and marks the sustainability of Telkomsel's digital transformation roadmap, as a leading digital telco company in Indonesia by continuing to innovate and implement the latest technology that will thrive in the industry and nation.

Derrick Heng, CMO of Telkomsel said, "AI technology is a rapidly growing field changing how businesses operate across various industries. Using Azure AI, Telkomsel aims to improve customer engagement and satisfaction by analysing data insight to provide more personalised experiences and predict future behaviour and preferences. We are delighted to partner with Microsoft to explore new possibilities in Telkomsel's marketing platforms. Through this collaboration, we can provide our customers with more personalised, efficient, and the best experience in enjoying their digital lifestyle activities."

Dharma Simorangkir, President Director of Microsoft Indonesia said, “We are happy to continue our long-term relationship with Telkomsel in accelerating and elevating the digital transformation of Indonesia. In line with our mission, which is to empower every person and every organisation on the planet to achieve more, we are looking forward to bringing greater impacts for Indonesia – the people, industry, and society.”