Media alert: Huawei regains smartphone lead in China as top three take a 50% share
Via Canalys Newsroom
Apr 25, 2017
After spending two quarters in second place, Huawei moved past Oppo to recapture the lead in China’s smartphone market in Q1 2017. The Chinese smartphone giant, which launched the P10 and P10 Plus during MWC, shipped close to 21 million units to secure an 18% market share.
Despite strong annual growth of 55%, Oppo fell to second place with shipments of just under 20 million units. Third-placed Vivo had the lowest annual growth of the top three, capturing a 15% share with its shipment of 17 million units.
“China’s smartphone market continues to grow, with shipments increasing by over 9% year on year this quarter,” said Canalys Research Analyst Lucio Chen. “But there is a clear indication that the market is consolidating. The top three vendors are pulling away at the head of the market, accounting for more than 50% of shipments for the first time this quarter. In the corresponding quarter a year ago, Huawei led with Vivo second and Oppo fourth, together accounting for 42% of the market. Xiaomi took third place but has since fallen to fifth behind Apple, shipping just over 9 million units in Q1 2017.”
Xiaomi faces increasing pressure from Huawei’s online efforts with Honor, as well as Oppo and Vivo, whose marketing activities have been taking attention away from Xiaomi. “To grow this year, Xiaomi will need to quickly switch from being a value-for-money vendor to become an aspirational brand,” said Canalys Research Analyst Mo Jia. “Xiaomi’s desire to move up the value chain in China will be an uphill struggle, considering Oppo and Vivo’s lead and Huawei’s plans to increase investment in its offline channel in 2017.”
Canalys estimates 114 million smartphones shipped in China in the quarter ending 31 March 2017.
For more information, please contact:
Canalys EMEA: +44 118 984 0520
Canalys APAC (Shanghai): +86 21 2225 2888
Mo Jia: firstname.lastname@example.org +86 21 2225 2812
Canalys APAC (Singapore): +65 6671 9399
Canalys Americas: +1 650 681 4488
Chris Jones: email@example.com +1 650 681 4489
Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.
To receive media alerts directly, or for more information about our events, services or custom research and consulting capabilities, please complete the contact form on our web site.
Alternatively, you can email firstname.lastname@example.org or call +1 650 681 4488 (Palo Alto, California, USA), +65 6671 9399 (Singapore), +86 21 2225 2888 (Shanghai, China) or +44 118 984 0520 (Reading, UK).
Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.