TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Devices

Devices

Binge On to Drive Subscribers to T-Mobile US, says Strategy Analytics

Via Strategy Analytics Press Releases

Nov 20, 2015

Boston, MA – 20 November 2015 – Strategy Analytics— With Un-carrier X offering double the LTE data plus its new zero-rated video streaming service Binge On for no extra fees, T-Mobile US is set to maintain its Un-carrier momentum and gain market share in Q4 as it puts pressure on the pricing approaches of its rivals, according to the Strategy Analytics report, “Video the New Battleground for US Operators as T-Mobile Launches Binge On”.

Through its Un-carrier initiative, including services like Music Freedom and now Binge On, T-Mobile is challenging its competitors by positioning itself as the most customer-friendly wireless operator in the US market. Un-carrier momentum continues with the addition of the Binge On mobile video streaming service supported by zero-rated data over LTE and video optimization technology, strengthening T-Mobile’s value proposition while challenging AT&T and Verizon Wireless to follow suit.


YouTube Dominates Total Data Traffic (Wi-Fi and cellular) in Entertainment category among Strategy Analytics AppOptix US Panel Android Sample

Quotes:

Nitesh Patel, Director, Wireless Media Strategies at Strategy Analytics:

“Video is one of the fastest growing mobile data consumption types. With Binge On and its offer to double the LTE data allowance for Simple Choice customers, T-Mobile is removing consumers’ concern about blowing their data allowance or incurring competitors’ huge overage fees. Despite 24 video content services included today, the current absence of a few popular services from Binge On, especially YouTube—which according to Strategy Analytics’ consumer telemetry is generating the largest amount of data traffic among all mobile applications used—could be a disappointment, in particular for millennials who typically go on YouTube and social networks to catch the latest videos.”


Susan Welsh de Grimaldo, Director, Wireless Operator Strategies at Strategy Analytics:

“T-Mobile needs to get the word out that its LTE network is getting much closer to par with AT&T and Verizon Wireless with the vast improvements made over the past year, especially the large-scale buildout of LTE on its 700 MHz, Band 12 spectrum that increases indoor and suburban/rural coverage. The Un-carrier also needs to keep the pressure on Sprint as the latter promotes its ‘LTE Plus’ network improvements with its latest cut your rate in half promotion. Binge On is adding value for customers and creating the buzz to showcase the “data strong” network to retain T-Mobile’s current subscribers and attract new customers in the Q4 holiday shopping season.”

“A crucial element to Binge On is video optimization, which can actually enhance the viewing experience while helping T-Mobile get in front of the huge anticipated growth in video traffic.”

“With Un-carrier, T-Mobile has consistently outperformed on phone net adds and has reduced its churn rate. Un-carrier X is a bold step to expand the value proposition.”

Related Topics
  • 4G LTE,
  • 6G Research and Innovation,
  • Access Evolution,
  • Announcement,
  • Data & Analytics,
  • Device Software & Apps,
  • Devices,
  • Digital Platforms and Services,
  • Mobile,
  • Network Automation,
  • News,
  • North America,
  • Strategy Analytics,
  • Tracker,
  • Video,
  • Wi-Fi

More Like This

Access Evolution

News brief: Global smartphone sector slumped in Q4

Jan 19, 2023

5G Evolution

GlobalData reveals its six telco consumer services, platforms and devices category predictions for 2023

Jan 13, 2023

Digital Platforms and Services

Spatial tap: Turning sound quality up to 11

Jan 4, 2023

Sustainability

TIM joins Eco Rating for a more informed choice of smartphone

Dec 22, 2022

AI, Analytics & Automation

Technology, media, and telecom startups dominate global patent activity, reveals GlobalData

Aug 25, 2022

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).