Consumers are not ready for keyless cars, finds Strategy Analytics
Via Strategy Analytics Press Releases
Jul 10, 2018
Narrow demand and the limitations of the technology itself evoke questions about its readiness for a wider market
July 10, 2018
BOSTON--(BUSINESS WIRE)--The In-vehicle UX (IVX) group at Strategy Analytics has explored consumer appetite for truly keyless cars in its recent report, “Keyless Cars: Do Consumers Want Them, and Are Automakers Ready?”. While keyless technology provides a number of benefits such as consumers having one less item to lose or replace and automakers leveraging the technology for fleet management, it also holds fundamental disadvantages – the requirement of an active and charged mobile device and a reliable mobile connection.
Derek Viita, Senior Analyst and report author commented, “Consumer demand is certainly present for keyless technology but this demand is largely being driven by two specific demographics: younger or middle-aged car owners and a large majority of early adopters.”
Continued Viita , “With the proliferation of OEM-branded apps and telematics services, stakeholders are certainly under pressure to validate the keyless concept. Narrow demand and the limitations of the technology itself evoke questions about its readiness for a wider market.”
Added Chris Schreiner , Director, Syndicated Research UXIP, “Strategy Analytics advises immediate exploration of the concept for model lines catering to younger and tech-savvy consumers, but caution among wider portfolios for the near term.”
About In-vehicle UX
Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies.
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