TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Access Evolution

Access Evolution

BT steps up small business support by gifting up to £7.5 million of street advertising space as first Street Hub 2.0 units go live

Via BT news room

Sep 16, 2021

BT is donating up to £7.5 million of outdoor advertising space to small businesses, as part of its roll-out of new Street Hub 2.0 units – which help build the UK’s digital infrastructure and include services such as digital advertising screens and ultrafast Wi-Fi.

BT’s latest measure to support the growth of small businesses, following the easing of Covid restrictions, coincides with the unveiling of its newly designed digital street units in the London Borough of Kensington and Chelsea.

The first of BT’s Street Hub 2.0 units - which goes live today on Notting Hill Gate – is co-located with a pop-up 'Design Hub' which showcases the power of digital street advertising for small firms looking to boost awareness of their business following the pandemic.

Design experts will be on hand throughout the day to create free digital ads for the 15 prize winners of a BT competition which gathered nominations from local businesses and the public. The adverts will then be displayed on the six Street Hub units which are being deployed across Kensington and Chelsea, free of charge. A further 60 local businesses are also being given the chance to advertise for free over the next two weeks, with BT opening up nominations from today.

BT is gifting up to £7.5m of free advertising space to local businesses via its Street Hub 2.0 units between now and the end of March, as the new units are rolled out to new locations across the UK including Glasgow, Cardiff, Nottingham, Birmingham and Solihull and Southampton. BT will be contacting local businesses and the public in these areas over the coming weeks to encourage them to nominate local firms who could benefit from the offer.

The launch comes as a new BT study found that more than 60 per cent of small businesses agree that local advertising would help to increase awareness of their business, with 40 per cent saying it would encourage more people to shop at their local high street. However, almost half (49 per cent) said that cost was a major obstacle to them investing in local Out Of Home (OOH) advertising. BT is now taking action to remove one of the biggest barriers to adoption, with the Street Hub’s digital advertising screens designed to help small firms attract more customers following the local and national lockdowns.

Theo Blackwell, Chief Digital Officer for London, said: “BT’s Street Hubs ensure that Londoners have access to fast and free Wi-Fi across the capital whilst on the go, they improve mobile signal, and help councils to get vital local information to their residents. The pandemic has been incredibly challenging for many small businesses, so I’m pleased that BT is supporting London’s businesses through free local digital advertising."

James Browne, who runs BT’s Street business, said: “BT has been supporting the recovery and growth of small businesses throughout the pandemic - and we’re moving up a gear now that lockdown restrictions have lifted. We hope that, by gifting free digital advertising space via our new Street Hub units, we can give small businesses an extra boost as high streets spring back to life. Our new Street Hub units can play a vital role in helping small firms to bounce back – whether that’s through building greater awareness of their business through free advertising, or by rejuvenating the high street by boosting local digital infrastructure.”

BT’s latest study also revealed that around two thirds (66 per cent) of local businesses think that mobile connectivity could be improved in their local community, to help them work faster and smarter. BT’s new Street Hub 2.0 units will enhance local digital infrastructure by including the option to install mini mobile masts or ‘small cells’ on the structure to further boost 4G and 5G coverage in the local area. The new Street Hubs also feature free Gigabit WiFi and rapid mobile device charging, enhancing digital connectivity and services for communities. Other benefits include access to an emergency call button, charity helplines, and local wayfinding via an integrated tablet.

BT’s new Street Hub 2.0 units can also help local councils achieve their social and economic improvement and sustainability goals. Each local authority is provided with 5 per cent of total screen time on each Street Hub unit to promote local community and municipal services such as food banks, health and social care or leisure activities. They can also inform the local community about developments or issues affecting their area. For example, during the peak of the Covid-19 pandemic, the 400 existing Street Hub units across the country played a vital role in displaying key public health advice from Public Health England and local councils.

With nearly two thirds of all local authorities aiming to become carbon neutral by 2030, each Street Hub 2.0 unit can also be fitted with air quality and CO2 sensors. This will provide local councils with the insight needed to help them take action to improve air quality, contributing to the health and wellbeing of local people.

Subject to local planning processes, BT is aiming to roll out around 300 of its new Street Hub 2.0 units across the UK over the next 12 months, working closely with local councils and communities.

Related Topics
  • Access Evolution,
  • BT,
  • Europe,
  • Telco & CSP,
  • Tracker,
  • Wi-Fi

More Like This

Private Networks

Ericsson restructures, creates Enterprise division

May 18, 2022

5G

Ericsson changes Group structure and Executive Team to execute on growth strategy

May 18, 2022

Sustainability

Orange commits to device recycling across European footprint

May 18, 2022

Digital Platforms & Services

StarHub shoots for the digital moon with help from Matrixx Software

May 17, 2022

Access Evolution

Vodafone still embroiled in multiple M&A discussions

May 17, 2022

This content extract was originally sourced from an external website (BT news room) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

35:55

The best use cases for telco/public cloud partnerships

13:58

Ahmed El Sayed on Vodafone’s ‘techco’ transformation

36:47

The role of 5G in private network innovation

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).