TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

5G

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from O2

5G

The Digital Railway: changing the direction of UK travel

Via O2

Jun 23, 2015

by John Acton: Managing Partner for Passenger Services, Telefónica UK

Travel operators are facing growing passenger numbers which in turn brings growing service expectations. I’ve spoken before about the passenger experience in a world where people are always connected. Today, having access to reliable, real-time travel information is no longer a passenger luxury – it’s an expectation. And if services aren’t giving passengers what they expect, they are quick to turn to social media to voice their frustration. However, rather than shy away from this, transport operators are already rising to the challenge.

Last week Patrick Bossert, Digital Transformation Director at Network Rail, spoke about the future of UK travel at a packed O2 event and how the launch of a “digital railway” will vastly improve the passenger experience. The project is led by the Digital Railway Group which recognises that getting the right information to the right people at the right time is a crucial issue. Real-time information is one of three key areas of focus, the others being connectivity between employees and systems and utilising digital signalling to increase train capacity.

However, with an infrastructure that covers most of the UK, no change is small. To make a full train timetable alternation takes approximately four years, and to add another service takes two. Nevertheless, the Digital Rail Group hopes to create a railway infrastructure that not only delivers connected and reliable services for passengers, but also a railway that can respond and adapt to demand more quickly and effectively.

To deliver great services, whatever industry you are in, understanding who your customers are, what they want and what they need is the first step. Here at O2, we are helping businesses tap into big data to make more informed decisions. Smart Steps, O2’s analytics platform, can provide anonymised actionable intelligence. East Coast has already taken advantage of this tool and we were able work with the East Coast team to help them discover detailed layers of customer data, which in turn gave them the information they needed to understand the competition and effectively quantify the market.

If it’s supported by customer insights like this, the Digital Railway will transform the travel experience, not just for passengers but operators too. Personally, I can’t wait to see what the future of travel will look like.

Visit our website to find out more about our work in the passenger services sector, or get in touch by tweeting me @actonjohn.

Related Topics
  • 5G,
  • Announcement,
  • Europe,
  • Media & Entertainment,
  • News,
  • O2,
  • Tracker,
  • Transformation

More Like This

5G

Vodafone UK appoints new network, IT execs

Feb 25, 2021

5G

What’s up with… Marvell + Fujitsu, Telefónica, Equinix

Feb 25, 2021

5G

Verizon tops C-band spectrum spending with $45.5 billion

Feb 25, 2021

5G

Swisscom selects TEOCO for 5G network planning

Feb 25, 2021

Access Evolution

Telefónica’s net income grows 38.5% in 2020 to reaches €1.582 billion

Feb 25, 2021

This content extract was originally sourced from an external website (O2) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices