Tokyo, September 30, 2020 – Rakuten Mobile, Inc. today announced the release of the “Rakuten BIG,” a new original 5G-compatible smartphone available for purchase starting today.

The Rakuten BIG is a Rakuten Mobile original 5G-compatible smartphone equipped with a supersize 6.9-inch OLED display. This new device is the world’s first*1 Mobile FeliCa-equipped smartphone with a front camera embedded in the display. The smartphone is equipped with an eSIM, and like other Rakuten Mobile smartphones, is SIM lock free. With the Rakuten BIG, customers will be able to use Rakuten Mobile’s 5G service in 5G service areas*2.

The supersize 6.9-inch OLED display on the Rakuten BIG is completely notch-less, made possible by embedding the front camera inside the display itself, offering an immersive full-screen display that delivers vivid clarity. The Rakuten BIG also features a 4-lens AI camera, made up of a wide-angle camera, an ultra wide-angle camera, a macro camera and a depth sensing camera that specializes in capturing moments with just the right amount of background blur. With a maximum resolution of approximately 64 megapixels, the Rakuten BIG’s AI camera and wide range of photography modes provide the user with the toolset they need to take exactly the kind of photos they want.

The new smartphone from Rakuten Mobile also includes an in-display fingerprint sensor, an IP68 rating for water and dust resistance, and an approximately 4,000mAh large-capacity battery, making it ideally suited for every aspect of daily life.

The Rakuten BIG is available in three colors: Black, White and Crimson Red*3.

Rakuten BIG

Rakuten Mobile will continue to expand its product lineup in order to provide customers with devices that meet their diverse range of needs.

The notch-less design of the Rakuten BIG is made possible by embedding the front camera inside the display.

Sales channel: Online and at Rakuten Mobile shops
Release timing:
●Rakuten Mobile official site: 3:30 p.m. on September 30, 2020 (JST)
●Rakuten Mobile Futako-Tamagawa Store (advance sales): 3:30 p.m. on September 30, 2020 (JST)
*Information about additional locations carrying the Rakuten BIG, including both online shops and brick-and-mortar stores, will be announced on the Rakuten Mobile official website in the near future.
**The Black and White models of the Rakuten BIG will be available from the above date and time. The Crimson Red model is planned to go on sale in November or later.
Product page: https://network.mobile.rakuten.co.jp/product/smartphone/rakuten-big/ (Japanese only)

*1 For Mobile FeliCa-equipped smartphones (as of September 28, 2020). Research: Stella Associa
*2 The device can be used in Rakuten network areas and roaming partner areas for 4G service.
*3 The Crimson Red model is planned to go on sale in November or later.

*The company names, product and service names in this press release are the trademarks or registered trademarks of their respective owners. The product images and screenshots appearing in this release are visualizations. Actual products and screen content may differ from the visualizations above.