TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Open RAN
  • Digital Platforms and Services
  • 5G
  • Access Evolution
  • Private Networks
  • Cloud Native
  • Edge
  • Open Networking
  • Sustainability
  • AI, Analytics and Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • 5G
  • 6G Research and Innovation
  • Access Evolution
  • AI, Analytics and Automation
  • Cloud Native
  • Digital Platforms and Services
  • Edge
  • Open Networking
  • Open RAN
  • Private Networks
  • Security
  • Sustainability
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

5G

5G

Operators must create compelling, differentiated 5G experiences to motivate customers to adopt 5G plans

Via Strategy Analytics Press Releases

May 15, 2019

BOSTON--(BUSINESS WIRE)--Mobile network evolution to 5G technologies is already underway despite consumer satisfaction with current 4G mobile data experiences remaining high. A new report from the User Experience Strategies (UXS) group at Strategy Analytics investigating why consumers should shift to 5G, has found that while 5G will produce upgraded speeds with improvements focused on spectrum/channel optimization and high frequency usage, consumers need more understanding of the benefits of 5G to overcome consumer skepticism to adoption.

Key report findings:

  • Consumers express strong interest in 5G overall once the benefits and use cases are explained to them.
  • Consumers are particularly interested in 5G to replace their fixed home broadband as long as it can deliver the anticipated improvement in speed over 4G, but only if it is reliable and cheaper.
  • Other use cases of highest interest are those that improve safety or address current pain-points such as the ability to get connection in congested areas or in fast-moving vehicles.

Kevin Nolan, VP User Experience Practice and report author commented, “Consumer satisfaction with the current 4G mobile data experience is high. Therefore, operators must create compelling, differentiated 5G experiences if they want to motivate customers to adopt 5G plans.”

Continued Nolan, “Moreover, while understanding of the benefits of 5G is currently extremely limited, consumers already have concerns about 5G: largely centered around when 5G will be available where they live, how much more it will cost and what its impact will be on battery life. These questions must all be addressed to ensure mass adoption.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “Specific effort must be made to address consumer skepticism around the need for 5G. Since the technology evolution is about more than simply “faster upload and download speeds”, consumers need more convincing that 5G is not simply just a marketing ploy to raise prices. Operators must educate consumers on the most compelling aspects of 5G and promote features such as the ability to solve existing pain points, especially connectivity improvements in high network demand situations.”

Related Topics
  • 5G,
  • Announcement,
  • Global,
  • Mobile,
  • Strategy Analytics,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

Private Networks

Nokia and Mobile Industrial Robots (MiR) showcase real-time robot fleet management using private 5G wireless at LogiMat, Germany

May 26, 2022

5G

Nokia and Taiwan Mobile strengthen partnership with energy-efficient 5G coverage expansion deal

May 26, 2022

Access Evolution

New plans to slash red tape from 5G roll out and improve mobile phone connectivity

May 26, 2022

5G

UScellular selects Ericsson for C-band deployment

May 26, 2022

Edge

Verizon and AWS expand edge computing to 19 U.S. metro areas

May 26, 2022

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

9:15

DSP Leaders World Forum 2022 Interview: Mattias Fridström, Arelion

11:34

Neos Networks, "the best kept secret in telecoms"?

46:31

Is hybrid cloud still the optimum strategy for telcos?

2:05

Deutsche Telekom: supporting the grid’s evolution

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2022. All rights reserved. All brands and products are the trademarks of their respective holder(s).