TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Tracker

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from ABI Research Media Releases

Tracker

Virtual Reality has strong interest from U.S. Businesses

Via ABI Research Media Releases

Aug 16, 2017

Oyster Bay, New York - 16 Aug 2017: Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that while only 4% of respondents have VR in operation, 85% are at least in the stages of early investigation. In fact, of the 13 technologies highlighted in the survey, VR fell roughly in the middle of the pack, ahead of other innovative technologies like AI and indoor location.

“Despite VR being a new technology, with some setbacks already evident, the survey yielded some surprisingly positive results for VR in enterprise and commercials spaces,” says Michael Inouye, Principal Analyst at ABI Research. “The B2B market will take longer to develop than the consumer space, but its expansion, at least in the U.S., could occur at a faster rate than we had previously estimated.”

The findings show that the verticals with the most VR activity or interest, are healthcare, retail, automotive/transportation, and consumer packaged goods. Training, testing, and marketing are all early target functions for VR along with vertical specific applications like treatments/therapies for anxiety conditions in medicine or virtual showrooms in retail.

Sam Rosen, Managing Director and VP at ABI Research, concluded “For any application that benefits from deeply immersive experiences, VR is often a natural fit. We’re starting to see some early experimentation where VR will expand its horizons. The combination of a VR headset with a camera pass-through for merged reality experience in particular, will open it up to a much wider range of applications. We still expect the consumer segment of the VR market to hold the largest revenue share over the next five years, but eventually we anticipate the B2B opportunity will overtake the consumer space, especially if VR and related technologies do become the next compute platform.”

These findings are from ABI Research’s Industry Survey: Transformative Technology Adoption and Attitudes - Virtual Reality report. This report is part of the company’s Video, VR & OTT research service, which includes research, data, and analyst insights.

Related Topics
  • 6G R&I,
  • ABI Research,
  • AI & ML,
  • Devices,
  • Enterprise,
  • News,
  • North America,
  • Research and Trials,
  • Tracker,
  • VR & AR

More Like This

Access Evolution

BICS expands NB-IoT connectivity to France to support flourishing IoT market

Jan 21, 2021

Digital Platforms & Services

BBVA streamlines its online advertising campaigns with a new digital marketing tool from Telefónica

Jan 21, 2021

Access Evolution

purebroadband to offer Gigabit-capable broadband services over CityFibre’s networks

Jan 21, 2021

Access Evolution

MTS and Vodafone extend strategic partnership

Jan 21, 2021

Open RAN

Keysight selected by Radisys to create open radio access network test environment

Jan 20, 2021

This content extract was originally sourced from an external website (ABI Research Media Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices