TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Tracker

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Ovum Media center

Tracker

Ovum: Asian mobile services will need telco – OTT collaboration to grow

Via Ovum Media center

Aug 4, 2015

At the Mobile World Congress Asia edition in Shanghai in July, Chairman of China Mobile, Xi Guohua, took a bold stand by stating that in order to capture the next wave of the mobile Internet, mobile operators and OTT players must work together.

The view that partnering with OTT players will further the range of digital services and their uptake amongst the consumers was supported by NTT DoCoMo president, Kaoru Kato, as well. This is especially relevant for the Asian market, as it is fast becoming a mobile centric region for content consumption. Asia not only represents a high mobile first market but a large proportion of handsets are manufactured in Asia as well. Meanwhile, Telstra suggested that the dependence on mobile has never been higher in Asia, and to meet growing consumer demand will require collaboration between telcos, regulators, the government and, the wider industry as well.

“Consumer services are increasingly migrating to mobile and this is seeing strong growth particularly in the Asia Pacific region,” says Neha Dharia, Senior Analyst, at Ovum. “ In Ovum’s OTT – Telco partnership Tracker, 31% of all partnerships globally come from Asia Pacific region, with the highest concentration being in the social media category.”

Supporting this, China Mobile is seeing strong growth in the market from Internet- based services, while the growth from mobile voice has been decreasing by 10-15% YoY. As mobile voice declines, it reinforces the need to drive the second mobile growth curve which is centered on data traffic. However, this is a twofold process. On one hand, it requires a solid foundation infrastructure and connectivity, such as 4G. Second, operators must develop or partner on popular customer centric services such as those provided by OTT services.

“Digital services are molding a new economy, and in order for telcos to have a strong foot in this new mobile-based economy they must not think of OTT players as competitors but as collaborators,” Dharia states.

She believes that operators, particularly in Asia, must keep digital services in mind when building their long term strategy. “Not only is it important to work toward 5G connectivity, but it is also important to introduce services such as RCS or work with OTT players to create services for the customer.”

Dharia continued: “As digital services become mainstream, they are connecting the offline and online and creating a range of monetization opportunities that were historically not in the telco domain, such as m-commerce, payments, health, fitness and security. There is the need for greater cross-sector collaboration to build the digital economy.”

Related Topics
  • Asia-Pacific,
  • Government,
  • Mobile,
  • News,
  • OTT,
  • Ovum,
  • Research and Trials,
  • Telco & CSP,
  • Tracker

More Like This

Digital Platforms & Services

Globe Telecom extends OSS and professional services agreement with Netcracker

Mar 2, 2021

5G

5G slicing set to propel new growth in the industry: ABI Research

Mar 2, 2021

Edge

Lenovo Reveals New ThinkEdge Portfolio of Embedded Computers

Mar 2, 2021

Access Evolution

CityFibre’s Full Fibre journey begins in North Tyneside

Mar 1, 2021

Open RAN

Marvell OCTEON DPU family joins Evenstar Program to supply OpenRAN distributed unit designs

Mar 1, 2021

This content extract was originally sourced from an external website (Ovum Media center) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

18:24

How Zoom evolved in the pandemic era

26:24

Red Hat and HPE discuss how to support open multi-vendor 5G network slices

14:28

How RADCOM is helping Rakuten Mobile run its innovative 5G network

8:33

Monetizing innovative telco edge services

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices