TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Tracker

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Orange

Tracker

Orange launches its brand in Sierra Leone

Via Orange

Oct 18, 2017

The new brand builds on Orange strong presence in Sub Saharan Africa, with 50 million customers in 16 countries

Orange, one of the world’s leading telecommunications operators, announces today the official launch of its brand in Sierra Leone. As of today, Airtel Sierra Leone becomes Orange Sierra Leone. The acquisition of Airtel Sierra Leone was finalised in July 2016 by Orange, together with its Senegal-based partner Sonatel, allowing the Orange Group to reinforce its presence in West Africa.

Following the rebranding, Orange Sierra Leone will rank with one of the world’s most powerful brands and stands to benefit from being part of a large international group. As part of Orange, it will gain access to the Group’s expertise, technical know-how and an extensive product and service portfolio. With its considerable presence on the African continent, a strategic focus for the Group, Orange offers strong growth potential for its Sierra Leonean operation. For Orange, every customer is unique. At the heart of Orange’s Essentials2020 strategic plan is the ambition of listening to every customer to better address their needs by giving an unmatched experience every day.

Extensive investments in network to drive unrivalled customer experience

With a population of seven million people, Sierra Leone has significant potential for growth in mobile services. Following the acquisition of the company, Orange has committed itself to improving the quality and availability of its services by venturing into untapped and underserved geographical areas, offering to the people of Sierra Leone the innovation that Orange is delivering elsewhere.

Orange Sierra Leone disclosed earlier this year a modernisation and expansion plan to enhance the reliability, coverage and quality of its network, and voice and data services. Since the acquisition, US $33 million has been invested for that purpose and as of mid-October, the majority of investments have already been realised with 30 new radio sites on air and over half of the entire mobile network upgraded.

Bruno Mettling, Deputy Chief Executive Officer of the Orange Group and Chairman & CEO of Orange MEA (Middle East and Africa), commented:

“We are pleased to bring the Orange brand to Sierra Leone, bolstering our already strong presence in West Africa. The launch of the Orange brand confirms our confidence in the country’s on-going economic recovery and our commitment to bring all the benefits of new digital services to Sierra Leoneans in the framework of a fair, transparent and clear partnership that will enable it to be established over time.”

Sekou Drame, Chief Executive Officer, Orange Sierra Leone, added:

“The launch of the Orange brand comes with a promise to meet the emerging needs of customers with innovative, affordable and relevant solutions that will empower consumers, giving them the freedom to do what they choose and provide them with the tools to meet life’s daily challenges. We remain committed to taking our network and services deeper into the country, right up to the doorsteps of each and every Sierra Leonean, with the aim of bridging the digital divide within the country. With the support of Orange and Sonatel we can truly deliver on this. I am confident that over the coming months Orange will win the hearts of customers in Sierra Leone and emerge as one of most admired brands in the country.”

Orange is present in 21 countries in Africa and the Middle East, where it has more than 127 million customers as of the end June 2017. With 5.2 billion euros in revenues in 2016 (12% of Orange’s total revenues), this region is a strategic priority for the Group. Orange Money, its flagship offer for money transfers and mobile financial services, is currently available in 17 countries and has more than 34 million customers. The Group’s strategy in Africa and the Middle East is to position itself as a leader of the digital transformation and to bring its international expertise to support the development of new digital services.

1/ Orange is valued at US$21,526m, the 51st most valuable brand in the world and the 7th most valuable telecoms brand in the world. Source: Brand Finance’s 2017 ‘Telecom 500’ report

[ Download the press release download (112.3 kB) ](http://www.orange.com/en/content/download/44638/1337341/version/2/file/Press release_SL_EN_VDEF.pdf)

Related Topics
  • Latin America,
  • News,
  • Orange,
  • Product Launch,
  • Tracker

More Like This

Access Evolution

MTS and Vodafone extend strategic partnership

Jan 21, 2021

Open RAN

Keysight selected by Radisys to create open radio access network test environment

Jan 20, 2021

Edge

Telefónica opens up its 5G network and edge computing to startups to develop new services

Jan 20, 2021

5G

EE Enters 2021 as UK’s Leading Network

Jan 20, 2021

AI, Analytics & Automation

Telcos turn to AI and operations automation in 5G networks: ABI Research

Jan 20, 2021

This content extract was originally sourced from an external website (Orange) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

1:4:29

Great Telco Debate: Live Debate – Day 2 (On-demand)

1:18:20

Great Telco Debate: Live Debate – Day 3 (On-demand)

43:08

Developing an ecosystem for vRAN

2:23

The TelecomTV Snapshot: The Great Telco Debate 2020 - CSP Highlights

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices