IBM Cloud Video Powers CBC’s Next-Generation, Ad-Supported Streaming Video Service
Via IBM Press Center
Apr 18, 2016
TORONTO, ON and ARMONK, NY - 18 Apr 2016: IBM (NYSE: IBM ) today announced that the Canadian Broadcasting Corporation (CBC), Canada’s national public broadcaster, is leveraging IBM Cloud Video’s Clearleap platform to bring their next-generation, ad-supported streaming video service to Canadians nationwide. The collaboration helps deliver audiences seamless access to their favorite CBC programming, including CBC-TV and digital originals, documentaries and Kids’ CBC across Web, iOS and Android devices.
The video service features a library of over 600 CBC titles including fan-favorites like Dragons’ Den, Heartland, and Murdoch Mysteries . As a strategic, end-to-end technology, IBM Cloud Video’s Clearleap platform has powered the roll out of the service, which includes geo-fencing capabilities, enhanced accessibility including closed captioning and described video, complete search and discover functionality and management of a consistent, premium cross-screen viewing experience.
“Our collaboration with CBC demonstrates the company’s continued commitment to innovation, and to making its content broadly available on every screen, platform and device through an excellent user experience,” said Braxton Jarratt, General Manager of the IBM Cloud Video Unit and co-founder of Clearleap. “At IBM, we are committed to providing the Cloud platform on which CBC can continue to push the boundaries of the user experience, and bring both high quality content and more choices to a growing viewer base.” "We knew we needed a video platform to support our strategy of building an audience in an aggressively competitive environment. We worked with IBM Cloud Video because they know what it means for a broadcaster to be digital," said Lauris Apse, Director of Digital Products, CBC. "IBM's flexible video technology, its depth of experience in digital workflow, and its understanding of our existing infrastructure made them the perfect fit to give our audience a great experience."
Created in January 2016, the IBM Cloud Video unit brings together innovations from IBM's R&D labs with the industry-leading cloud video platform capabilities of Clearleap and Ustream. Through the unit, IBM delivers a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across global industries. IBM Cloud Video supports top media and enterprise companies with reliable video on-demand and streaming services, including HBO, A+E Networks, Scripps Networks Interactive, and Verizon.
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