Ericsson has developed extensions for Proximus' TV anywhere services

Proximus customers able to enjoy improved flexibility in services including watching recordings on smartphones and tablets

Ericsson (NASDAQ: ERIC) today announces that it is working with Proximus, Belgium's leading telecommunications company, to expand its multiscreen cloud DVR (digital video recording) service which includes an array of exciting features for consumers. Proximus previously had deployed Ericsson's Multiscreen Headend to enable the delivery of enhanced services to its customers, including time and place shifting capabilities.

Jean-Marc Capitaine, Director Consumer Product & Solutions at Proximus, says: "At Proximus we are dedicated to giving our viewers the best possible service and guaranteeing their enjoyment through the delivery of outstanding content experiences. Flexibility is a must-have for today's TV consumers as they look to watch their favorite programs both inside and outside the home, on a variety of devices. Ericsson's expertise is helping us to offer exactly this level of flexibility, giving our viewers the opportunity to enjoy a service that they can mold around their connected lifestyles."

Proximus viewers can enjoy seamless and consistent experiences on all screens, whether it's a TV, tablet, PC or smartphone. The new features include the ability to:

• Watch content on one screen and then continue it on a different screen

• Record content on a smartphone for later viewing on a tablet

• Swipe content with one simple hand movement from a tablet/smartphone to the TV

• Use a mobile device as a virtual remote control

• Live TV, time-shifted Replay and recordings viewing experiences across all screens

Itai Tomer, Head of Cloud DVR, Ericsson, says: "Ericsson's Media Vision 2020 predicts that by the year 2020, time spent watching on-demand and time-shifted content will have reached 50:50 parity with linear and live TV. This shift to a media landscape where viewers are demanding increased access to video on demand services is causing TV service providers to overhaul their offerings to reflect the latest consumer trends. At Ericsson we are providing our customers with the technology to help them meet these challenges, ensuring that they can achieve success in an increasingly complex industry."