21 October 2015
Strong commercial momentum drives underlying revenue growth as Europe’s largest 4G operator doubles 4G base in 12 months; 190k additional postpaid customers over quarter bring total connections to 31.3m
Network leadership continues to drive postpaid growth. 4G customers now represent more than 52% of total EE mobile customer base:
- Strong postpaid net adds of 190k including machine-to-machine (M2M) take postpaid base up 3% yoy to 15.2m.
- 4G customer base up 1.7m (+7.0m yoy) to reach 12.6m, maintains position as largest in Europe. On track to exceed target of 14m 4G customers by year-end.
- 63% of base now on postpaid, delivering seven-times higher ARPU than prepaid.
- 4G now rolled out to 93% of the population, around 20% more than competitors. Unique double-speed 4G is now available to 75% of the population. Rollout of 4G+ (LTE-A1 ) has brought the world’s fastest speeds and capacity, beginning with sites in central London.
Underlying operating revenue performance complements low churn:
- Operating revenue up +1.2% yoy excluding regulatory impact; including regulatory impact -0.6% yoy.
- Market leading postpaid ARPU (-3.1% yoy), at £28.0, with combined mobile ARPU steady at £19.1.
- Service improvements continue to drive loyalty and support low postpaid churn, at 1.1%.
- Data (non-text) revenue increased by 5ppts to 54% (Q3 2014: 49%) of ARPU.
Continued investment in growth areas drives momentum:
- B2B : Base up 7% yoy, as businesses increasingly value the benefits of 4GEE. New public sector wins of Lancashire Constabulary and Durham & Darlington NHS Foundation Trust.
- M2M : Strong growth in M2M connections, driven by growing Internet of Things (IoT) market, with base now at 2.1m (+12.4% yoy). Major investment in IoT with EE Connect, the UK’s first dedicated 4G IoT platform; Royal Mail Group announced as the first major customer of the platform.
- Connected: Cross-selling strategy continued to drive growth in new Connected products2 . **** Multiple Product Attach Rate (MPAR) 3 , which tracks average number of connected products adopted per postpaid voice customer, is up 2.3% yoy to 1.24.
- Fixed: Fixed Broadband base increased +17% yoy, as 8k net adds helped drive Q3 fixed-line revenue +12% yoy.
|-||Third Quarter ended 30 September 2015||Q3 yoy change (%)|
|Operating revenue change (excl. regulation)||-||1.2%|
|Q3 Postpaid Net Adds (inc M2M)||190k||-|
|Q3 Postpaid Churn||1.10%||0.0ppts|
Neal Milsom, Chief Financial Officer of EE, commented :
"We’ve seen strong commercial momentum as business and consumers embrace the benefits of our network, with more than two-thirds of postpaid mobile customers now using 4G, providing a solid platform for the future. Our broader portfolio has boosted total connections to 31.3m. Our new Connected products range, combined with a mix of premium and low cost 4G devices, now offer more choice than ever for our customers.”
During the third quarter EE maintained growth in underlying operating revenue, made service improvements that increased customer loyalty, and continued to execute successfully on its strategy to maintain commercial leadership and deliver operational excellence.
Strong net additions +147k and continued low churn of 1.1% contributed to positive postpaid customer base growth of +3% yoy. Direct sales now account for 77% of postpaid upgrades and new connections.
The B2B base grew 7% yoy, with the addition of new corporate accounts including Lancashire Constabulary, and the Durham and Darlington NHS Foundation Trust.
Continued investment in network differentiation delivered strong growth in Wholesale. EE also launched the UK’s first dedicated 4G (and 3G/2G) IoT platform, EE Connect, helping drive growth in the IoT market.
Our Customers: Broader portfolio, with more innovation
A broader portfolio, with sales of new tablets and the 4GEE Action Cam, saw MPAR up 2.3%. The 4G Connected base now exceeds 1m, resulting from the successful execution of the Connected strategy in Q3.
High-profile organisations continue to trust EE to keep them connected. Growth of around 40% yoy in the number of Corporates using 4G has seen the base reach more than 8,710.
Exciting customer propositions introduced in Q3 included the launch of the iPhone 6s, and the UK’s lowest priced 4G handset, the EE Rook, as well as successful new roaming propositions. Further developments to the EETV platform, including personalisation and social sharing, helped drive a 17% yoy growth in home broadband customers.
Our Company: Network Leadership and service focus drives improved loyalty
As part of an ambition to be number one for service, EE has embarked upon a major retail investment programme, including store refits, mobile tills, and new in-store service capabilities across the estate. This has led to major service improvements, with 4 out of 5 customers who seek support in store having their issues resolved first time.
With more than a thousand service roles brought back to the UK in the past 12 months, significant progress is being made in mobile service, with complaints to Ofcom halved over the past year. Further improvements, including billing processes, EE website and MyEE app, led to a 31% yoy reduction in customer service calls.
In addition, EE has begun an overhaul of Fixed Broadband customer service operations, with the introduction of a new operations hub, backed by the creation of 500 new roles.
Continued investment in 4G saw our 10,000th 4G site switched on, driving major coverage advantages with 4G now available to 93% of UK population. Rollout of unique double-speed 4G and 4G+ (LTE-A) maintained speed leadership.
EE continues to be recognised for 4G network leadership, with domination of recent awards including Best Network at Mobile Choice Awards 2015 and the latest Rootmetrics’ National report.
Our Future: Building value through network innovation for new consumer & business markets
EE is committed to maintaining its place as the UK’s most advanced mobile network. The rollout of LTE-A, now covering around 45% of Greater London, and using more of our spectrum will extend the unique speed and capacity advantage.
Innovation continues to drive voice coverage improvements, as major uptake of EE’s WiFi Calling product saw more than 125m WiFi Calls made since launch in Q1, and more than 1.7m activated users.
Q3 saw the Royal Mail Group agreed as first major customer for EE Connect, the UK’s first dedicated 4G IoT platform, including 76,000 future 4G connections. The Royal Mail Group, working with BT, will use EE’s 4G network and the EE Connect platform to keep Royal Mail’s 123,000 postmen and women connected through 4G “Postal Digital Assistants”.
1 LTE-A uses network advances and carrier aggregation to dramatically increase the speed of the 4G data connection, with peak speeds witnessed of around 150Mbps.
2 Connected products defined as non-voice devices.
3 MPAR is calculated using the following equation and components: (A+B+C+D+E)/A. (A) Postpaid handset and SIMO base; (B) Postpaid Mobile WiFi base; (C) Fixed broadband base; (D) Fixed telephone base (E) EETV base.
Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.