Utilities sector a potential US$5.3 billion opportunity for mobile service providers if they push beyond connectivity and SIM selling
May 31, 2018
London, United Kingdom - 31 May 2018
Mobile Service Providers (MSPs) will remain solely connectivity providers if they do not shake up their business, advises ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies. MSPs need to think as an “UnTelco”, which ABI Research defines as MSPs’ activities, strategies, and opportunities beyond their traditional connectivity business. The utility segment is prone to disruption, ripe for digitalization, and forecasted to present a US$5.3 billion opportunity by 2022. To capitalize on this, MSPs must use UnTelco strategies now, rather than wait on the promise of 5G.
MSPs are at a turning point: to stay competitive they must use UnTelco strategies to capture new revenues and opportunities. “The energy utility market is in the midst of major digitization with new technologies, players, and market opportunities that are disrupting the traditional status quo. MSPs must act now and target adjacent areas from the smart home to off-grid energy generation” said Pablo Tomasi, Senior Analyst at ABI Research. “MSPs must use their network expertise to help utilities manage and connect their dispersed networks, they must deliver solutions that support utilities’ digitization efforts in smart workforce and security, and they must partner with utilities to create synergies in new growth areas such as the smart city. MSPs connectivity can be an entry point but cannot be the end goal. Otherwise, they could miss out on the expansion of related opportunities as happened with the explosion of over-the-top (OTT) services.”
Some MSPs are beginning to understand the need to innovate and implement UnTelco strategies and are moving beyond their traditional connectivity limits. “This is encouraging for the sector,” notes Tomasi. “For instance, Orange delivers off-grid energy solutions across several of its African markets, creating a new customer channel, building an ecosystem, and expanding the use of its mobile money offering. Turkcell provides another example as the MSP eyes the energy retail market to strengthen its position in the highly potential smart home market.” In the smart home, MSPs can bundle their energy offerings along with other traditional or digital services, increasing customers’ ARPU and loyalty.
With competition in the digitization game increasing, MSPs need UnTelco business models now, not when 5G will be widely deployed. If MSPs wait for 5G, they will be too late to lead the digitization of the markets as other players will already be established. MSPs should use whatever technology is available to them today and understand what internal processes are needed to implement an UnTelco business model.
These findings are from ABI Research’s UnTelco in Utilities: Telco Opportunities and Market Activities report. This report is part of the company’s Telco Cloud Platforms and Digital Transformation research service, which includes research, data, and Executive Foresights.
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