TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

OTT

OTT

If you can’t beat them on your own, join together: GENBAND’s fring Alliance looks to OTT federation

Ian Scales
By Ian Scales

Mar 13, 2015

Embed

To embed our video on your website copy and paste the code below:

<iframe src="https://www.youtube.com/embed/9NG8gSLPbYA?modestbranding=1&rel=0" width="970" height="546" frameborder="0" scrolling="auto" allowfullscreen></iframe>

One of the objections often flung at so-called OTT communications service providers, such as Skype, Voxox, Viber, WhatsApp and so on (players far too numerous to mention in one breath - according to www.voipproviderslist.com there are currently 9500 registered telephony and VoIP service providers on its list) is that they are fragmented little islands of vigorous conversation but are not very good at linking conversations and messages between them.

Set aside for a moment the argument that many (not all) see themselves as ‘communities’ rather than promiscuous connectivity providers and that their users don’t actually want connectedness -  they quite like to have exclusive access to each other.

That’s certainly a strand, but I suspect that many if not most users of these services (certainly myself) would also value an ability to set up my comms home in a place where all messages and calls and video conversations can EASILY be received and sent without exiting and entering different apps.

Given that it’s unlikely that one service will win the entire market to become the de facto OTT comms standard, we are looking at some sort of federation agreement to get the interworking going. The biggest federation may therefore win.

According to GENBAND (which annoyingly spells itself all in capitals) carriers could hold the key to this next phase of OTT service development. By federating their OTT services and using the telephone numbers they already control, they should be able to beat the OTTs at their own game, it claims.

So GENBAND  has announced the fring Alliance (yes, annoyingly fring sports a lower case f, just to make it look like everyone is spelling it wrongly ), a shot at providing a ‘white label’ platform (the OTT messaging and VoIP play fring was bought by GENBAND in 2013)  to be used by all the carriers, giving them a federated service set on which to develop interoperable voice, video and messaging service market share.

According to David Walsh, GENBAND’s President, CEO and Chairman, telcos will be able to differentiate their services over those of the upstart OTTs by using their hold over the infrastructure signalling to offer better than average call and interactive video quality.

“Carriers haven’t participated in this space yet,” says David, in conversation above with TelecomTV’s Guy Daniels.  “This is ‘fight back together’ as opposed to  ‘fight on your own’... on your own hasn’t worked that well,” he says.

“Genband will get them into the alliance [so] they can act together. All we have to do is federate the address book.”

Related Topics
  • Analysis & Opinion,
  • Business Models,
  • Intel,
  • News,
  • OTT,
  • Telco & CSP

More Like This

Digital Platforms and Services

How can operators navigate the rapidly evolving pay-TV industry?

Jan 31, 2023

Digital Platforms and Services

OTT business messaging growth set to cannibalise SMS – report

Jan 23, 2023

Digital Platforms and Services

UK Net Neutrality to get a post-Brexit review

Sep 9, 2021

Policy & Regulation

It's Google and Facebook v. The Lucky Country

Jan 22, 2021

Digital Platforms and Services

"It's all mine!" Facebook tells US government that breaking the company up is a "non-starter"

Oct 12, 2020

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).