TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

News

News

Android generates 64 per cent of all mobile game ad impressions

Feb 4, 2013

Android yielded 64 per cent of all Millennial Media game impressions during the third quarter of 2012, the firm reports, while iOS accounts for 30 per cent. BlackBerry trails far behind at 5 per cent, but still managed to outpace Microsoft’s Windows Phone at 1 per cent. Arcade-style titles yielded 30 per cent of impressions, word games 26 per cent, and puzzle games 19 per cent.

Despite increasing sales, tablets and e-readers only drove 23 per cent of Millennial game impressions in the third quarter, with smartphones still dominant at 74 per cent. Feature phones made up the remaining 3 per cent. EMarketer data cited by Millennial indicates there were 102m mobile gamers in the US in 2012 – 42 per cent of the nation's total mobile subscriber base.

FierceMobileContent: Millennial Media: Android generates 64% of all mobile game ad impressions; TelecomTV content partner.

Related Topics
  • Analysis & Opinion,
  • News

More Like This

Access Evolution

What’s up with… Rajeev Suri, FCC on Open RAN, BT + renewable energy

Feb 24, 2021

Open Networking

QoS at last? Wi-Fi Alliance claims it’s hatched a solution for Wi-Fi administrators

Feb 24, 2021

Open RAN

HPE unveils Open RAN stack with optimized server

Feb 24, 2021

5G

Vantage Towers preps for Frankfurt IPO

Feb 24, 2021

Sustainability

What’s up with… Deutsche Telekom + Ericsson, Mavenir + Red Hat, Nokia

Feb 23, 2021

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices