Ericsson and Mobily successfully enhance network performance through artificial intelligence

  • Ericsson Artificial Intelligence (AI)-based network solution provides capabilities to maximise customers’ network investment with a focus on network performance and end user experience. 
  • Ericsson has been Mobily’s partner of choice for connectivity optimisation for a number of years.

Mobily and Ericsson (NASDAQ: ERIC) successfully deployed the Ericsson Artificial Intelligence (AI)-based network solution for predictive and automated network management to enable, enhanced and smart end-user experiences in Saudi Arabia. As the Kingdom continues to implement its ambitious Vision 2030, the number of connected devices is expected to grow, propelling forward the need for improved network capabilities.

Enabled by the presence of big data, and ever-expanding and more accessible computing power, Artificial Intelligence (AI)-based network solution redefines the very nature of network operations, solving complex challenges and supporting today’s dynamic and multidimensional connectivity requirements.

Ericsson’s AI-based network solution delivers comprehensive Machine Learning (ML) based 5G network diagnostics, root cause analysis and recommendations for superior user experiences. The smart, automated network diagnostics capabilities of Ericsson’s cognitive software suite results in proactive network optimisation, supporting Mobily, the leading digital partner of the international technical conference LEAP 23, in identifying and resolving network anomalies and constantly providing reliable connectivity.

Alaa Malki, Chief Technology Officer from Mobily says: “From people in remote locations to large gatherings, individuals often expect uninterrupted and quality connectivity. Ericsson’s Artificial Intelligence (AI)-based solution enables our customers to enjoy superior and uninterrupted 5G connectivity to stay connected with loved ones or to document key moments anytime, anywhere. Our partnership with Ericsson has once more reinforced our commitment to Unlock Possibilities during times that matter most, and we look forward to carrying our mission forward. I want to thank Ericsson for its support which allowed us to use this data-driven concept to make all kinds of changes and optimizations within short timeframes.”

Ekow Nelson, Vice President at Ericsson Middle East and Africa says: “For numerous years, our partnership with Mobily has provided customers with assured and superior connectivity to stream live experiences and benefit from a multitude of services even in the most challenging environments. Our success relied on Ericsson’s Artificial Intelligence-based network solution built with Machine Learning models that learn from the live network using the multiple sources of data to deliver near real-time improvements, thus avoiding interruptions during critical and peak times.”


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