Customer Experience vs Customer Engagement
Sep 3, 2018
Customer Experience has been at the top of the C-Suite agenda for a number of years now. However, it is no longer about just improving customer touch points in existing services, but rather the goal now is to drive different forms of engagement that develop new markets, new revenue streams and new business efficiencies. The way people consume and experience media and content is shifting, as is the nature of services that Telcos look to offer their customers. Telco and Media & Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
To view a blog on this subject written by Andrew Crisp, please click here
To learn more please click here - https://ibm.co/2p5nff7
- Customer experience needs to evolve
- Different forms of engagement need to be created
- Focus on developing new markets, revenues and business efficiencies
Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.