TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research and Innovation
  • Security
  • More Topics
  • Network Partners
  • Industry Insights
  • Directory
  • Newsletters
  • |
  • About
  • Contact
  • |
  • Connect with us
  • Digital Platforms and Services
  • Open RAN
  • Cloud Native Telco
  • Telcos and Public Cloud
  • The Green Network
  • Private Networks
  • Open Telco Infra
  • 5G Evolution
  • Access Evolution
  • Edgenomics
  • Network Automation
  • 6G Research & Innovation
  • Security
  • Connect with TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Internet of Things

Internet of Things

Consumer Interest in Telematics Services Shows Strong Increase

Via Strategy Analytics Press Releases

Nov 4, 2015

Value proposition for OEMs Strong for Services which Need Vehicle Connection

Boston, MA – November 03, 2015 – A new report from the In-Vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com) has found that overall consumer interest for in-vehicle telematics services has rebounded after levelling-off in 2014. In particular, interest remains robust for services which provide immediate help in time-sensitive emergency situations such as remotely unlocking a vehicle or stolen vehicle assistance. Respondents from the US and China, premium vehicle owners, and younger age groups were found to show interest in slightly greater numbers; overall however, strong interest in telematics was found across all regions and demographics.

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in telematics and remote vehicle management services such as stolen vehicle assistance, remote diagnostics, and teen driving alerts. Interest in most telematics services has increased sharply since 2014 and was found to be highest among premium vehicle owners for many services. Age group differences were mixed, but interest in many services showed a slight downward trend as age increased. Although consumer interest in teen driving alerts was modest, it was lower than interest in all other telematics services evaluated, especially in the US and Europe.

Click here for report: http://bit.ly/1MtOj9Q

Derek Viita Senior Analyst and report author commented, “Interestingly, consumer willingness to pay a monthly fee for a package with all of the telematics services described in this survey was quite high, especially at price points below $20 in the US and €6 in Western Europe. Strong value was placed on services which provide the perception of increased safety and security; the high percentage of consumers willing to pay for these remote vehicle management services reflects this tendency.”

Continued Viita , “Unfortunately, with the proliferation of the smartphone, many consumers already have (and pay for) access to many services similar to those included in this survey. As such, OEMs often struggle to retain consumers in subscription-based telematics and remote vehicle management services.”

Chris Schreiner , Director, IVX added, “Despite this issue, SA has proved that consumer interest in telematics services is present in a big way. The value proposition for OEMs is especially strong for services which can only be provided via a vehicle connection - such as tracking a stolen vehicle, or remote diagnostic services.”

Related Topics
  • Data & Analytics,
  • Internet of Things,
  • Media & Entertainment,
  • Network Automation,
  • News,
  • North America,
  • Research and Trials,
  • Strategy Analytics,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

5G Evolution

What’s up with… Verizon and Verana, BT, ETSI

Feb 2, 2023

Open RAN

What’s up with… KDDI, Fujitsu, Samsung, 5G IoT, BT

Jan 24, 2023

Access Evolution

Steering safer road travel in Spain using IoT light devices

Jan 24, 2023

Access Evolution

Semtech Corporation completes acquisition of Sierra Wireless

Jan 13, 2023

Access Evolution

Airgain partners with Deutsche Telekom for borderless IoT

Jan 11, 2023

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

0:46

The Cloud Native Telco Summit returns this September!

8:32

Azita Arvani on Being a Female Leader at Rakuten Symphony

16:19

AT&T Amy Zwarico on securing telco applications in the public cloud

1:44

Join us for the greatest industry debate of the year!

TelecomTV
Company
  • About Us
  • Media Kit
  • Contact Us
Our Brands
  • DSP Leaders World Forum
  • Great Telco Debate
  • TelecomTV Events
Get In Touch
[email protected]
+44 (0) 207 448 1070
Connect With Us
  • Privacy
  • Cookies
  • Terms of Use
  • Legal Notices
  • Help

TelecomTV is produced by the team at Decisive Media.

© Decisive Media Limited 2023. All rights reserved. All brands and products are the trademarks of their respective holder(s).