TelecomTV TelecomTV
  • News
  • Videos
  • Channels
  • Events
  • Directory
  • Smart Studio
  • Surveys
  • Debates
  • Perspectives
  • DSP Leaders World Forum
  • DSP Leaders
  • Great Telco Debate
    • |
    • Follow
    • |
    • Subscribe
  • |
  • More
  • Webcasts
  • Surveys
  • Debates
  • Perspectives
  • Great Telco Debate
  • |
  • Follow TelecomTV
  • |
    • Subscribe
    • |
  • About
  • Privacy
  • Help
  • Contact
  • Follow TelecomTV
  • About
  • Privacy
  • Help
  • Contact
  • Sign In Register Subscribe
    • Subscribe
    • Sign In
    • Register
  • Search

Internet of Things

TelecomTV TRACKER

Sourced by TelecomTV's TRACKER platform
from Strategy Analytics Press Releases

Internet of Things

Consumer Interest in Telematics Services Shows Strong Increase

Via Strategy Analytics Press Releases

Nov 4, 2015

Value proposition for OEMs Strong for Services which Need Vehicle Connection

Boston, MA – November 03, 2015 – A new report from the In-Vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com) has found that overall consumer interest for in-vehicle telematics services has rebounded after levelling-off in 2014. In particular, interest remains robust for services which provide immediate help in time-sensitive emergency situations such as remotely unlocking a vehicle or stolen vehicle assistance. Respondents from the US and China, premium vehicle owners, and younger age groups were found to show interest in slightly greater numbers; overall however, strong interest in telematics was found across all regions and demographics.

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in telematics and remote vehicle management services such as stolen vehicle assistance, remote diagnostics, and teen driving alerts. Interest in most telematics services has increased sharply since 2014 and was found to be highest among premium vehicle owners for many services. Age group differences were mixed, but interest in many services showed a slight downward trend as age increased. Although consumer interest in teen driving alerts was modest, it was lower than interest in all other telematics services evaluated, especially in the US and Europe.

Click here for report: http://bit.ly/1MtOj9Q

Derek Viita Senior Analyst and report author commented, “Interestingly, consumer willingness to pay a monthly fee for a package with all of the telematics services described in this survey was quite high, especially at price points below $20 in the US and €6 in Western Europe. Strong value was placed on services which provide the perception of increased safety and security; the high percentage of consumers willing to pay for these remote vehicle management services reflects this tendency.”

Continued Viita , “Unfortunately, with the proliferation of the smartphone, many consumers already have (and pay for) access to many services similar to those included in this survey. As such, OEMs often struggle to retain consumers in subscription-based telematics and remote vehicle management services.”

Chris Schreiner , Director, IVX added, “Despite this issue, SA has proved that consumer interest in telematics services is present in a big way. The value proposition for OEMs is especially strong for services which can only be provided via a vehicle connection - such as tracking a stolen vehicle, or remote diagnostic services.”

Related Topics
  • AI, Analytics & Automation ,
  • Data & Analytics,
  • Internet of Things,
  • Media & Entertainment,
  • News,
  • North America,
  • Research and Trials,
  • Strategy Analytics,
  • Telecoms Vendors & OEMs,
  • Tracker

More Like This

AI, Analytics & Automation

Siemens, IBM, Red Hat Launch Hybrid Cloud Initiative to Increase Real-time Value of Industrial IoT Data

Feb 24, 2021

Access Evolution

What’s up with… Global data capacity, chips, subsidies, Berkshire Hathaway

Feb 17, 2021

Access Evolution

Vodafone tests new highly accurate location tracking technology

Feb 16, 2021

Access Evolution

What’s up with… Telia, T-Systems & Ericsson, Telus

Feb 10, 2021

Access Evolution

Renesas and Dialog Semiconductor to join forces to advance global leadership in embedded solutions

Feb 9, 2021

This content extract was originally sourced from an external website (Strategy Analytics Press Releases) and is the copyright of the external website owner. TelecomTV is not responsible for the content of external websites. Legal Notices

Email Newsletters

Stay up to date with the latest industry developments: sign up to receive TelecomTV's top news and videos plus exclusive subscriber-only content direct to your inbox – including our daily news briefing and weekly wrap.

Subscribe

Top Picks

Highlights of our content from across TelecomTV today

On-demand Workshop: How to build your cloud native 5G core platform

16:48

The case for mmWave in 5G networks

25:55

The Private Mobility Opportunity for Enterprises

12:04

VMware learnings from DISH 5G rollout

  • TelecomTV
  • Decisive Media

TelecomTV is produced by the team at Decisive Media

Menu
  • News
  • Videos
  • Channels
  • Directory
  • Smart Studio
 
  • Surveys
  • Debates
  • Perspectives
  • Events
  • About Us
Our Brands
  • TelecomTV Tracker
  • TelecomTV Perspectives
  • DSP Leaders
  • DSP Leaders World Forum
  • The Great Telco Debate
Get In Touch
[email protected]
+44 (0) 207 448 1070

Request a Media Pack

Follow
  • © Decisive Media Limited 2021. All rights reserved. All brands and products are the trademarks of their respective holder(s).
  • Privacy
  • Terms
  • Legal Notices