Ooredoo Qatar’s shift from selling connectivity to delivering business outcomes
By James Pearce
Nov 6, 2026
Hisham Siblini, CTIO, Ooredoo Qatar
At Ericsson’s OSS/BSS Summit 2026, Hisham Siblini, CTIO at Ooredoo Qatar, explains how evolving OSS/BSS improves customer experience, agility and growth. He discusses the transition into a business where humans manage intent while AI manages complexity and execution, quickly and accurately, noting that current manual models must give way to intent-based closed loop operations.
Recorded October 2026
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