Ericsson OSS/BSS Summit 2026

Ericsson demo: Sell. Deliver. Get paid.

By James Pearce

Nov 5, 2026

Magnus Ohlund, Strategic Product Manager, Monetization, Ericsson

Magnus Ohlund, strategic product manager for monetisation at Ericsson, tells us how the vendor is primed to support the end-to-end OSS/BSS requirements for intent-driven autonomous operations with network-aware commerce, guided selling, agentic AI-driven predictive assurance and experience-based monetisation.

Recorded October 2026

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